Associate Manager - Media Analytics & Insights (Hybrid)

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Job summary

WPP Media in the United States is seeking a Media Performance Analytics professional to support Unilever campaigns within the WPP Unite client-embedded team. You will help execute measurement frameworks, generate insights and drive data-driven optimization.

As part of a hybrid office setup, you will collaborate with internal teams and external partners, leverage Power BI, Excel, SQL and Python, translating data into actionable recommendations for stakeholders.

Qualifications

• 3–5 years in media analytics, market research, or related fields.
• Bachelor’s degree required; advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau) and Excel; basic coding (SQL, Python).
• Experience with media measurement, campaign analytics, and data storytelling; translate data into actionable recommendations.
• Strong analytical, problem-solving, storytelling, and communication skills; able to work in client-facing environments.
• Ability to collaborate across multiple teams and manage competing priorities.

Responsibilities

• Execute and advance media measurement for Unilever campaigns, including setup and reporting for campaigns, ROI analysis, attribution, and evaluation.
• Develop data-driven insights and actions, translating analytics into clear business narratives for Unilever stakeholders.
• Collaborate with internal WPP Unite teams, Unilever teams, and external partners on measurement projects and KPI development.
• Support development, automation, and evangelization of data inputs/outputs and dashboards for Unilever’s needs.
• Stay current on trends in media measurement and analytics tools, bringing thought leadership to Unilever.
• Manage relationships with agencies and vendors, aligned with Unilever’s objectives.

Skills

Media analytics

Market research

Power BI

Tableau

Excel

SQL

Python

Data storytelling

Stakeholder management

Education

Bachelor’s degree

Tools

Power BI

Tableau

Excel

SQL

Python

Job description

WPP Media in the United States is seeking a Media Performance Analytics professional to support Unilever campaigns within the WPP Unite client-embedded team. You will help execute measurement frameworks, generate insights and drive data-driven optimization.

As part of a hybrid office setup, you will collaborate with internal teams and external partners, leverage Power BI, Excel, SQL and Python, translating data into actionable recommendations for stakeholders.