Marketing Analytics Manager — Drive Growth & Insights

Sonepar USA; Upper Marlboro (MD); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Healthcare plans

Dental & vision

Paid time off

Paid parental leave

401(k) retirement savings with company

Professional & personal development

Shareholder opportunities

Disability insurance (short/long-term)

Life insurance for family

Wellness program

Gym reimbursement

Employee Assistance Program (EAP)

Job summary

Capital Electric, a Sonepar company and the world’s largest electrical distributor, seeks a Marketing Analytics Manager to transform data from marketing, sales and operations into actionable insights that drive growth. You will build customer segmentation, dashboards, and predictive models, collaborating with Marketing, Sales, Digital, Pricing, Operations and Category Management to optimize campaigns and revenue.

Requires 5–8 years in marketing analytics and strong BI, SQL, and Excel skills.

Qualifications

• 5–8 years of experience in marketing analytics, business intelligence or related fields.
• Strong analytical and problem-solving skills with data-driven recommendations.
• Experience with Power BI, SQL, Excel, CRM, ERP reporting and data visualization tools.
• Bachelor’s degree in Marketing, Analytics, Economics or related field.
• Experience in B2B marketing, distribution or supporting sales is a plus.

Responsibilities

• Analyze marketing, sales and operational data to identify growth opportunities.
• Develop customer segmentation models and target audiences for campaigns.
• Identify cross-sell, upsell and category penetration opportunities.
• Create dashboards and reports for sales, marketing and leadership teams.
• Measure campaign performance, ROI and retention metrics.
• Build predictive models and scoring to improve campaign effectiveness.
• Collaborate with Operations, Sales and Supply Chain to align promotions with inventory.

Skills

Power BI

SQL

Advanced Excel

CRM reporting

ERP reporting

Data visualization

Marketing analytics

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, Finance, Business Administration

Tools

CRM systems

ERP systems

Job description

Capital Electric, a Sonepar company and the world’s largest electrical distributor, seeks a Marketing Analytics Manager to transform data from marketing, sales and operations into actionable insights that drive growth. You will build customer segmentation, dashboards, and predictive models, collaborating with Marketing, Sales, Digital, Pricing, Operations and Category Management to optimize campaigns and revenue.

Requires 5–8 years in marketing analytics and strong BI, SQL, and Excel skills.