Growth Analytics Lead: Customer Insights & Strategy

American Eagle Outfitters

New York (NY)

On-site

USD 90,000 - 120,000

Full time

4 days ago

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Benefits offered by this job

Generous Associate Discount

Summer Fridays

Casual Dress Code

Hybrid Schedule

Job summary

American Eagle Outfitters in New York City is seeking a Sr Analyst, Integrated Customer Growth to turn data into strategic marketing decisions. You will lead deep-dive analyses across customer behavior, campaign performance, and business trends, and communicate insights to senior leaders.

You will partner with CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics to shape growth strategy, elevate reporting, and develop executive-ready narratives that drive

Qualifications

Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or related field.
3–5+ years in marketing analytics, customer analytics, BI, consulting, or similar role.
Experience translating large datasets into business insights.
Advanced proficiency in Excel and presentation platforms (PowerPoint, Keynote, Canva).
Experience with Tableau, Power BI, or Looker for data visualization.
Strong understanding of digital marketing, customer lifecycle analytics, and retail dynamics.
Strategic thinking with ability to connect insights to business strategy.
Ability to influence decisions with rigorous analysis and clear POV.

Responsibilities

Own complex analyses across customer behavior, campaign performance, and business trends to identify strategic growth opportunities.
Diagnose shifts in acquisition, retention, engagement, and lifetime value with clear drivers and implications.
Develop hypotheses, structure analyses, and drive insights from ambiguous business questions.
Identify emerging trends and translate into actionable recommendations for leadership.
Serve as analytical partner to leaders across CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics.
Influence marketing and customer strategy via data-driven recommendations and scenario analysis.
Elevate reporting with scalable dashboards and scorecards aligned to business outcomes.