Sr Analyst, Integrated Customer Growth

American Eagle Outfitters; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Generous Associate Discount

Summer Fridays

Casual Dress Code

Hybrid Schedule

Job summary

American Eagle Outfitters in New York City is seeking a Sr Analyst, Integrated Customer Growth to turn data into strategic marketing decisions. You will lead deep-dive analyses across customer behavior, campaign performance, and business trends, and communicate insights to senior leaders.

You will partner with CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics to shape growth strategy, elevate reporting, and develop executive-ready narratives that drive

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or related field.
• 3–5+ years in marketing analytics, customer analytics, BI, consulting, or similar role.
• Experience translating large datasets into business insights.
• Advanced proficiency in Excel and presentation platforms (PowerPoint, Keynote, Canva).
• Experience with Tableau, Power BI, or Looker for data visualization.
• Strong understanding of digital marketing, customer lifecycle analytics, and retail dynamics.
• Strategic thinking with ability to connect insights to business strategy.
• Ability to influence decisions with rigorous analysis and clear POV.

Responsibilities

• Own complex analyses across customer behavior, campaign performance, and business trends to identify strategic growth opportunities.
• Diagnose shifts in acquisition, retention, engagement, and lifetime value with clear drivers and implications.
• Develop hypotheses, structure analyses, and drive insights from ambiguous business questions.
• Identify emerging trends and translate into actionable recommendations for leadership.
• Serve as analytical partner to leaders across CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics.
• Influence marketing and customer strategy via data-driven recommendations and scenario analysis.
• Elevate reporting with scalable dashboards and scorecards aligned to business outcomes.

Skills

Marketing analytics

Customer analytics

Business intelligence

Excel

Presentation skills

Education

Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or related

Tools

Tableau

Power BI

Looker

Excel

Job description

Title

Sr Analyst, Integrated Customer Growth

Reports To

Senior Director, Integrated Customer Growth

Location

New York City, NY

About American Eagle

American Eagle is a youth culture brand grounded in denim. Our purpose extends beyond making the best jeans-we embrace self expression, culture, optimism and connection. Through the brand platform Live Your Life, we empower our community to be who they want to be all while wearing the clothes that make them most confident.

Get to Know the Role

At American Eagle, we believe growth happens when we understand our customers better than anyone else. The Senior Analyst, Integrated Customer Growth plays a key role in shaping how the organization uses data to drive strategic marketing, customer, and business decisions.

This is a high-impact, highly visible role that goes beyond reporting and analysis. You will lead deep-dive analytics, proactively identify growth opportunities, and influence cross-functional partners through data-driven storytelling and strategic recommendations. You will also help elevate the analytical maturity of the team by improving frameworks, standardizing measurement, and ground teammates in customer-centric impact assessment. This role sits at the intersection of marketing, analytics, customer strategy, finance, and merchandising. You will not only uncover insights-you will help define what the business should do next. If you are a strong analytical thinker who thrives in ambiguity, enjoys solving complex business problems, and is ready to take ownership of high-impact work, we'd love to meet you.

Deliver High-Impact Customer & Business Analysis

• Own complex analyses across customer behavior, campaign performance, and business trends to identify strategic growth opportunities.
• Proactively diagnose shifts in acquisition, retention, engagement, and lifetime value, clearly articulating drivers and business implications.
• Develop hypotheses, structure analyses, and independently drive insights from ambiguous business questions.
• Identify emerging trends and translate them into actionable recommendations for leadership.

Shape Growth Strategy

• Serve as a key analytical partner to leaders across CRM, Digital Marketing, Brand Marketing, Merchandising, Finance, and Customer Analytics.
• Influence marketing and customer strategy through data-driven recommendations and scenario analysis.
• Evaluate the effectiveness of marketing investments and provide clear guidance on optimization opportunities.

Elevate Reporting & Measurement

• Design and enhance scalable dashboards, scorecards, and reporting frameworks that support strategic decision-making.
• Ensure reporting is not only accurate and automated, but also aligned to business outcomes and decision needs.
• Identify gaps in measurement and proactively propose improvements to customer and marketing analytics frameworks.
• Help standardize definitions, KPIs, and reporting logic across teams.

Drive Executive-Level Storytelling & Influence

• Develop executive-ready narratives that connect customer insights to financial and business impact.
• Present findings to senior stakeholders with clarity, confidence, and strategic point of view.
• Translate complex analyses into simple, compelling stories that drive action.

What You Bring

• Bachelor's degree in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.
• 3-5+ years of experience in marketing analytics, customer analytics, business intelligence, consulting, or a related analytical role.
• Strong experience working with large, complex datasets and translating them into business insights.
• Advanced proficiency in Excel and presentation platforms (PowerPoint, Keynote, Canva, etc.)
• Experience with data visualization tools such as Tableau, Power BI, or Looker.
• Strong understanding of digital marketing, customer lifecycle analytics, and retail business dynamics.
• Think Strategically: You don't just answer questions-you define the right questions and connect insights to business strategy.
• Lead Through Insight: You influence decisions by bringing a clear point of view backed by rigorous analysis.
• You Own the Problem: Take full responsibility for ambiguous problems and drive them from question to recommendation.
• Communicate with Impact: You tailor your message to senior audiences and make complex ideas simple, clear, and actionable.
• Highly Collaborative: You build strong relationships across functions and are trusted as a thought partner.
• Customer-Obsessed: You ground every analysis in customer behavior and focus on improving the customer experience to drive business growth.

Perks: Why You'll Love it Here

• Generous Associate Discount: Treat yourself to the best our brands offer!
• Summer Fridays (For Pittsburgh, NYC and Remote Corporate Associates): More time for the sun and the weekend between Memorial Day and Labor Day.
• Casual Dress Code: Come as you are (and stay comfy).
• Hybrid Schedule: Enjoy a blend of ho