Group Vice President, Media Strategy

Publicis Groupe; New York, Providence (NY, RI); Hybrid; USD 176,000 - 289,000; Full time

Job summary

A leading company in the marketing industry is seeking a GVP, Media Strategy to lead media strategy for a major financial services client. The role involves managing a team, overseeing account strategy, and driving innovative marketing solutions. This hybrid position combines client service with account management, ensuring effective campaign execution and strategic collaboration across teams.

Benefits

Paid Family Care for parents and caregivers

Monetary assistance for Adoption, Surrogacy, and Fertility

Tuition Assistance

Flexible working arrangements

Paid time off including Volunteer Days

Qualifications

• 12+ years of media planning experience.
• 5+ years in a management capacity.
• Experience managing large media clients with integrated marketing campaigns.

Responsibilities

• Leads media strategy for a large financial services client.
• Responsible for account oversight and strategy execution.
• Drives innovation and manages cross-channel campaign executions.

Skills

Client Service

Communication

Analytical Skills

Leadership

Budget Management

Education

B.A. or B.S. in Marketing

Job description

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The GVP, Media Strategy leads the media strategy discipline for a large financial services client here at Razorfish. This person manages a team including Directors and AMD's and is responsible for holistic media strategy with collaboration across Activation and Measurement. They share in the responsibility of providing account leadership in partnership with the key subject matter expert (Media, Search, Data, SEO) to drive media and marketing solutions for clients. This role is a hybrid of a client service and account management and works to bridge the strategic account relationship with the campaign strategy and execution being delivered by the team.

Responsibilities

• Serves as a senior lead on client's business and oversees all aspects of the assigned clients
• Responsible for account oversight and developing, implementing and executing strategy to advance client's business
• Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience, audience centric planning and the ability to manage associated downstream, cross-channel campaign executions
• Demonstrates success in building/leading a scaled brand and performance strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines
• Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation
• Directs the long-range planning and development of campaigns to ensure best use of organizational resources
• Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio
• Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
• Providing staffing recommendation and daily supervision to all accounts
• Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary)
• Drive best in class insight, data-informed strategy, and innovation
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

• A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years of media planning experience
• 5+ years in a management capacity
• Experience managing large media clients (account level spend of $500MM) with integrated, multi-media marketing campaigns, specifically strong National Video Upfront and scatter planning
• Superior client service experience with proven ability to manage workflow of each media campaign
• Strong grasp of the full media ecosystem with an expertise in traditional and video investment, offering an ability to influence transformational story for client's LOB(s)
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Excellent written/verbal communication, presentation, organizational, interpersonal, and analytical skills
• Demonstrated ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Establish and encourage ongoing cross-sharing of work and best practices across agency and client teams
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrated ability to be curious and passionate about the client's business

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/16/2025.