Product Manager

Area-15; Las Vegas (NV); On-site; USD 110,000 - 170,000; Full time

Job summary

AREA15 is seeking a Product Manager to own the ticketed portfolio, including à la carte experiences, bundles, upgrades, and add-ons, from concept to retirement. You will lead the product roadmap, design bundle structures, and collaborate with Revenue Management on pricing and promotions to maximize revenue and guest satisfaction.

Reporting to the SVP, you will analyze sales data, optimize offers, and align with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience for successful

Qualifications

• 5+ years in product management, merchandising, or revenue/product strategy in attractions, live entertainment, or related fields.
• Strong analytical skills to build models and interpret sales data for decision-making.
• Experience with ticketing, POS, or e-commerce platforms and dynamic pricing tools is a plus.

Responsibilities

• Own AREA15 ticketed product portfolio across experiences, bundles, upgrades, and add-ons throughout lifecycle.
• Build and maintain a revenue-driven product roadmap, prioritizing by impact and feasibility.
• Design bundle and pass structures with tiers, inclusions, and validity rules to boost value and conversion.
• Collaborate on pricing strategy and promotions with Revenue Management across channels.
• Analyze sales mix and channel performance to identify growth opportunities and cannibalization.

Skills

Product management

Merchandising

Revenue strategy

Cross-functional leadership

Data analysis

Pricing strategy

Tools

Ticketing systems

E-commerce platforms

Microsoft Excel

Job description

ABOUT AREA15 LAS VEGAS

AREA15, located parallel to the Las Vegas Strip, represents the world's first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15's curated mix of dynamic destinations-including LIFTOFF Bar and Ride, Meow Wolf's Omega Mart, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Dopeameme Institute for Pleasure Research (D.I.P.R.), JOHN WICK EXPERIENCE and many more-represents what's next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Zone 2: The Terminals at the AREA15 District welcomes Universal Destinations & Experiences' new, year-round horror entertainment experience Universal Horror Unleashed, Felix & Paul Studios' Interstellar Arc, The Escape Game/Great Big Game Show and many more coming soon! Follow on Instagram and Facebook: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. AREA15 is an equal opportunity employer and values diversity. We are committed to complying with all federal, state and local laws providing equal opportunities and all other employment laws and regulations.

Position Product Manager

Description

AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion.

AREA15 is seeking a product leader to own its ticketed product portfolio, including à la carte experiences, bundled passes, upgrades, and add-ons, from concept and launch through optimization and retirement. Reporting to the SVP, this role builds and manages the product roadmap, designs bundle and pass structures that grow average transaction value and conversion, and partners with Revenue Management on pricing, promotions, and yield. The position analyzes sales performance and guest feedback to improve existing products and develop new offers, works with tenant and venue partners on cross-venue bundles, and leads go-to-market planning with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience to ensure every product is set up accurately, communicated clearly, and positioned for success.

RESPONSIBILITIES AND DUTIES

• Own the AREA15 ticketed product portfolio across à la carte experiences, bundled passes, upgrades, and add-ons, covering the full lifecycle from concept and launch to optimization and retirement.
• Build and maintain the product roadmap, prioritized by revenue impact, guest demand, and operational feasibility.
• Design bundle and pass structures, including tiers, inclusions, validity rules, and restrictions, that grow average transaction value and conversion.
• Partner with Revenue Management on pricing strategy, dynamic pricing, promotions, and yield across channels and dayparts.
• Analyze sales mix, attach rates, bundle take-rate, redemption, and channel performance to identify growing, underperforming, and cannibalizing products.
• Translate guest feedback, onsite sales input, and market trends into product improvements and new offers.
• Collaborate with tenant and venue partners to develop cross-venue bundles and partner products, including inventory, revenue share, and redemption logistics.
• Manage product setup and accuracy in ticketing, POS, and e-commerce platforms, including inventory, rules, and integrations.
• Lead go-to-market planning for new products with Marketing, Onsite Ticket Sales, Group Sales, and Guest Experience, including positioning, sales enablement, and training materials.
• Continued review of sales materials such as kiosks, website, etc. to ensure communication is accurate and effective
• Establish product KPIs, run tests such as A/B tests, pilots, and limited-time offers, and report results and recommendations to the SVP.
• Benchmark competitive attractions and entertainment offerings in Las Vegas and comparable markets.
• Ensure product terms, refund and exchange policies, and guest-facing descriptions are clear, consistent, and compliant.
• Demonstrated ability to effectively use AI-enabled tools and technology to improve productivity, efficiency, and decision-making.
• Respond to time sensitive matters.
• Demonstrate ART! (AREA15's service standards) in every guest interaction.
• Adhere to department and company policies and procedures.
• Maintain a professional, polished appearance in line with AREA15 standards.
• Work various shifts, including nights, weekends, and holidays.
• Perform other work-related duties as assigned.

Location AREA15 Las Vegas for GLB

Full-Time/Part-Time Full-Time

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

QUALIFICATIONS & SKILLS

• Applicants must be 21 years of age or older
• Proof of eligibility to work in the United States
• Comfortable working in a creative, entrepreneurial start-up environment, introducing new concepts and innovations.
• 5+ years of product management, merchandising, or revenue/product strategy experience in attractions, live entertainment, theme parks, hospitality, or consumer e-commerce.
• Strong analytical skills, with the ability to build models, interpret sales data, and turn insights into decisions.
• Hands-on experience with ticketing, POS, or e-commerce platforms; experience with dynamic pricing tools is a plus.
• Proven ability to lead cross-functional work without direct authority across tenant partners, sales, marketing, operations, and external partners.
• Strong written and verbal communication skills, including presenting recommendations to senior leadership.
• Ability to thrive in a fast-paced environment with evolving priorities.
• Ability to understand, speak, read, and write the English language.
• Demonstrates the ability to effectively leverage AI tools while exercising sound judgment, protecting confidential information, and complying with company policies.
• Embraces emerging technologies, including AI, to improve efficiency, innovation, and business results.
• Computer skills in Microsoft applications. (Excel, Outlook, Word, etc.)
• Availability for varied shifts, including evenings, weekends, and holidays.
• Ability to work in an environment subject to varying levels of noise, crowds, flashing lights, and smoke.
• Ability to work in all weather conditions including but not limited to extreme heat, sun exposure, wind, rain, extreme cold.

This position is currently accepting applications.