Group Sales Leader: Drive Booking & Events Growth

Sherman Associates; Minneapolis (MN); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employer-paid short-term disability

Employer-paid life insurance

401k with company match

Paid holidays

PTO

Job summary

Sherman Associates in Minneapolis is seeking a dynamic Group Sales Manager to drive group room revenue, meetings, events, and overall profitability through strategic sales and strong client relationships. You will coordinate meeting space, catering, and F&B functions when applicable, while leading account strategies and maintaining a high level of guest satisfaction throughout the sales cycle.

Collaborating with hotel leadership and departments to maximize revenue and ensure a seamless handoff

Qualifications

• Minimum of two (2) years of hotel sales experience or an equivalent combination of education and sales experience.
• Experience selling corporate, group, negotiated, or transient hotel business preferred.
• Experience with meeting, event, catering, or banquet sales strongly preferred.
• Proven track record of achieving sales goals and building long-term client relationships.
• Strong knowledge of hotel operations, sales processes, and revenue management principles.
• National or major-brand hotel experience preferred.
• Excellent verbal, written, presentation, and negotiation skills.
• Ability to analyze reports, understand financial performance metrics, and contribute to annual budgeting processes.
• Ability to manage multiple priorities in a fast-paced hospitality environment.
• Schedule flexibility as business needs require.
• Commitment to exceptional guest service and brand standards.
• Passion for the mission, vision, and values of the organization.

Responsibilities

• Qualifies opportunities and drives maximum profitability through sales strategies and market analysis.
• Develops and executes account strategies aligned with hotel revenue goals.
• Proactively solicits new business through prospecting, networking, and relationship-building activities.
• Maintains and grows relationships with existing clients and identifies opportunities for additional revenue.
• Collaborates with F&B and Operations to ensure successful execution of contracted events.
• Maintains accurate sales forecasts, account production reports, and pipeline management.

Skills

Hotel sales

Group sales

Negotiation

Account management

Communication

Strategic selling

CRM platforms

Tools

CRM systems

Job description

Sherman Associates in Minneapolis is seeking a dynamic Group Sales Manager to drive group room revenue, meetings, events, and overall profitability through strategic sales and strong client relationships. You will coordinate meeting space, catering, and F&B functions when applicable, while leading account strategies and maintaining a high level of guest satisfaction throughout the sales cycle.

Collaborating with hotel leadership and departments to maximize revenue and ensure a seamless handoff