Group Sales Manager

StepStone Hospitality; Charlotte, Northern (NC, KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

StepStone Hospitality in Charlotte, NC seeks a Group Sales Manager to drive group business and maximize revenue. You will work with the Director of Sales & Marketing and Director of Group Sales to cultivate client relationships and strategically elevate hotel performance.

The role requires proactive selling, site tours, and professional collaboration with hotel departments to align with the annual Marketing plan and revenue targets.

Qualifications

• Extensive knowledge of market position, banquet and F&B revenues.
• Experience creating and pricing group sales packages.
• Ability to conduct site tours and personal sales calls.
• Strong networking and trade show presentation skills.

Responsibilities

• Drive and maximize top-line revenue by proactively generating group business.
• Build and maintain client relationships with guests and associates.
• Develop banquet details with clients and coordinate with hotel departments.
• Upsell to improve revenue through effective sales strategies.
• Attend trade shows and events to create networking opportunities.
• Achieve annual sales goals as outlined in the Marketing plan.
• Maintain detailed records of discussions and meeting setups.
• Ensure proper credit control and financial transaction procedures.

Skills

Market knowledge

Banquet revenue

F&B pricing

Sales strategies

Yield management

Booking trends

Hotel planning

Office/software

Tools

Office software

Job description

Description

The Group Sales Manager, working with our Director of Sales & Marketing and Director of Group Sales, will be responsible for driving and maximizing top line revenue by proactively generating group business while cultivating strong client relationships. The ideal candidate is a highly motivated self-starter who enjoys a fast-paced environment and is passionate about interacting with our clients, guests, and associates to strategically elevate the performance and reputation of the hotel.

Requirements

• Comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
• Work closely with clients to develop all details of all banquet functions.
• Be fully knowledgeable of competitive markets outside the area.
• Be fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies
• Follow Sales policies and procedures as developed in the annual Marketing plan
• Make personal sales calls
• Conduct site tours for potential clients
• Maintain professionalism in problem situations.
• Maintain detailed records of discussions with guest, including all meeting setups, food and beverage, etc.
• Upsell to improve revenue generation on property.
• Attend trade shows, industry and local events that create opportunities for networking
• Develop creative marketing techniques
• Achieve and exceed individual and team annual goals as established by the annual Marketing plan.
• Be fully knowledgeable of the role of rooms merchandising as it pertains to overall revenue and to periodically evaluate, assess and revise the parameters of the program.
• Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
• Maintain correct procedures for credit control, financial transactions, and security of financial assets.
• Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.

Ability to accurately use various office and sales software.