Group Sales & Events Lead — Park Partnerships

Herschend Family Entertainment Corporation; Altoona (IA); On-site; USD 19,000 - 30,000; Full time

Benefits offered by this job

Flexible schedule

Free admission to Adventureland Park &

Invitations to exclusive company‑spons

Job summary

Adventureland Park in Altoona, IA is seeking a Group Sales Representative to grow events, manage accounts, and drive park revenue. You will generate new business, maintain client relations, and coordinate with Marketing, Food & Beverage, and Revenue teams to deliver memorable group experiences.

Ideal candidates are highly organized and service‑minded with strong written and verbal communication. Experience with Salesforce CRM is preferred; a bachelor’s degree in Marketing/Sales or related fields

Qualifications

• Bachelor’s degree in Marketing/Sales, Advertising, Communications, or related fields; Equivalent work experience will also be considered.
• 1+ years of related work experience in sales, marketing, or customer service
• Experience with Salesforce CRM
• Fluent English; Spanish or other bilingual language skills are a plus

Responsibilities

• Generate new business opportunities for Adventureland Park
• Manage, organize, and categorize client relations through Salesforce
• Establish and cultivate internal relationships to drive profitability
• Set group contracts, rates and terms; assist with promotions and catering options
• Build relationships with local businesses and schools for future bookings

Skills

Sales

Customer service

Communication

Time management

Education

Bachelor's degree in Marketing/Sales/Advertising/Communications

Tools

Salesforce

Job description

Adventureland Park in Altoona, IA is seeking a Group Sales Representative to grow events, manage accounts, and drive park revenue. You will generate new business, maintain client relations, and coordinate with Marketing, Food & Beverage, and Revenue teams to deliver memorable group experiences.

Ideal candidates are highly organized and service‑minded with strong written and verbal communication. Experience with Salesforce CRM is preferred; a bachelor’s degree in Marketing/Sales or related fields