Adventureland Park - Group Sales Representative

Herschend Family Entertainment Corporation; Altoona (IA); On-site; USD 19,000 - 30,000; Full time

Benefits offered by this job

Flexible schedule

Free admission to Adventureland Park &

Invitations to exclusive company‑spons

Job summary

Adventureland Park in Altoona, IA is seeking a Group Sales Representative to grow events, manage accounts, and drive park revenue. You will generate new business, maintain client relations, and coordinate with Marketing, Food & Beverage, and Revenue teams to deliver memorable group experiences.

Ideal candidates are highly organized and service‑minded with strong written and verbal communication. Experience with Salesforce CRM is preferred; a bachelor’s degree in Marketing/Sales or related fields

Qualifications

• Bachelor’s degree in Marketing/Sales, Advertising, Communications, or related fields; Equivalent work experience will also be considered.
• 1+ years of related work experience in sales, marketing, or customer service
• Experience with Salesforce CRM
• Fluent English; Spanish or other bilingual language skills are a plus

Responsibilities

• Generate new business opportunities for Adventureland Park
• Manage, organize, and categorize client relations through Salesforce
• Establish and cultivate internal relationships to drive profitability
• Set group contracts, rates and terms; assist with promotions and catering options
• Build relationships with local businesses and schools for future bookings

Skills

Sales

Customer service

Communication

Time management

Education

Bachelor's degree in Marketing/Sales/Advertising/Communications

Tools

Salesforce

Job description

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating . Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality—the intersection of heart and hospitality.As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.The Group Sales Representative is responsible for executing events, growing existing accounts and generating new business to ensure that event and catering revenues meet or exceed budget to maximize revenue and profits.The ideal Group Sales Representative candidate is a highly organized, customer service orientated strategic thinker that is tech savvy with excellent writing and speaking skills. Working on growing sales, numerous projects simultaneously, meeting deadlines, and handling pressure on a daily basis.We are currently looking for a:Adventureland Park - Group Sales RepresentativeRoles & Responsibilities:Supervisory Duties:Assist with the daily supervision of the Sales team and any other assigned departmentsLead by example, attitude, and as a representation of Adventureland Park’s core valuesAct as an approachable mentor and coach to all assigned team membersBecome knowledgeable of performing the essential duties of all assigned sales positions and backfill these positions when neededParticipate in all aspects of supervision of assigned employees, including hiring, orientation, training, performance coaching, and discipline.Ensure that all required meal and other breaks are being given in accordance with Iowa lawAssist with team scheduling and timekeeping activitiesDepartmental Duties:Generate new business opportunities for Adventureland ParkResearch and build new and existing accountsManage, organize, and categorize all client relations through Salesforce and other prospecting toolsEstablish and cultivate effective internal relationships with other departments to help drive the business forward and maximize profitabilityFocus on sales generation with an approximate split of time between sales functions, networking, marketing, administrative functions, and event executionMaintain and grow the corporate partner ticket program to drive increased sales and attendanceSet parameters for group business consideration and manage group contracts, rates and termsAssist with strategic development and execution of creative promotions, packaging, sales and positioning of multiple products and servicesEstablish and cultivate client relationships, revenue goals, and expectationsSecure Park buyouts on an annual basisMaintain a monthly calendar of upcoming events and forecasted revenue to share with the park leadership, Finance, and other affected departmentsCreate detailed function sheets for all events that are used to inform the rest of the team about what goods and services will be required for the successful execution of the eventAssist with the preparation and execution of concerts, festivals, and other special events hosted at the ResortEngage with current clients to drive commitment for future bookingsBuild lasting relationships with local businesses and school districts to cultivate opportunities for future bookingsPartner with Marketing/Sales director and food and beverage team on compelling catering options and pricingPartner with Marketing/Sales director and revenue management team on group sales pricing and incentivesConduct high-level conversations with senior leadership regarding target accountsAll other duties assigned by leadershipEducation and Experience:Bachelor’s degree in Marketing and/or Sales, Advertising, Communications, or related fields; Equivalent work experience will also be considered.1+ years of related work experience in sales, marketing, or customer service role highly desiredExperience with Salesforce CRMPrevious amusement park, theme park, or waterpark experience a plusLanguage: Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus.Requirements:Must be at least 18 years of age to comply with Iowa Child Labor LawsAbility to work flexible schedule, including evenings, weekends, and holidays, open to closeMust possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional mannerAbility to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment.Must possess strong written and verbal communication skills and be comfortable communicating directly with potential and existing customersMust be comfortable speaking in front of large groupsStrong desire to deliver high-quality group events that exceed client expectationsGeneral financial acumen highly desiredAbility to identify trends and sales patterns with customers/guestsMust possess strong attention to detail and problem-solving abilitiesAbility to use office technology and equipment, such as PC, software, copier, and telephoneAbility to follow direction, multi-task, and work as part of a team as well as independentlyPhysical Requirements:Ability to remain seated for extended periods of time, while using a computerAbility to stand, walk, and remain on feet for long periods of time throughout the dayAbility to occasionally stoop, twist, kneel, bend, squat, or reach above shouldersAbility to carry, push, pull, lift, and hold objects weighing 30 pounds or moreWorking Conditions:This role will be primarily based in an office setting with frequent interaction with other outdoor park locationsFrequent exposure to the variable outside temperatures, including high heat, cold, direct sun, humidity, dust, rain, snow, ice, and other weather conditionsSubject to frequent interruptions, constant repetitive motion, high noise levels, flashing lights, and heavily populated environmentsWorking at Adventureland Park is about making people happy! It’s about being independent and having fun, making new friends and earning extra money while doing so. As a Adventureland Park employee, you can be the smiling face that makes a great first impression for incoming guests, a cook that serves up tasty treats and culinary delights, a lifeguard who soaks up the sun while keeping guests safe, or a ride operator that keeps guests coming back for more thrills! There are many exciting seasonal job opportunities available to take your summer job to new heights!Team member benefits:Adventureland Perks & Benefits:Flexible scheduleAbility to cross-train and learn unique skills across various departmentsFree admission to Adventureland Park and select Herschend Entertainment parks on your days offInvitations to exclusive company-sponsored employee events throughout the seasonWe’ve got great jobs for people just starting out in the workforce, looking for a second job or staying active after retirement. If you want a fun, flexible job with an innovative company, look no further than Adventureland Park Apply today!Do not miss the chance to spark your career now!