Group Creative Director: AI-Driven Lifecycle Marketing Leader

Intuit; Oakland (CA); On-site; USD 213,500 - 289,000; Full time

Job summary

Credit Karma is hiring a Group Creative Director to define and drive the creative vision for our member-facing ecosystem across email, push notifications, in-app messaging, lifecycle journeys, CRM, and emerging owned touchpoints.

You will lead a multidisciplinary team of creative directors, writers, designers, content strategists, and producers to enable personalized experiences at scale for more than 130 million members.

Qualifications

• 12+ years in creative leadership within in-house, agency, technology, consumer, or financial services environments.
• 5+ years leading senior creative talent including Creative Directors, Art Directors, Writers, and Designers.
• Proven experience leading large-scale owned channel ecosystems: lifecycle marketing, CRM, email, push, content, editorial, and social.
• Strong portfolio showcasing strategic thinking, creative excellence, and measurable business impact.
• Exceptional presentation, storytelling, and stakeholder management skills.
• Deep understanding of customer journey design, audience segmentation, and modern digital communication platforms.
• Familiarity with AI-powered creative and marketing technologies, including generative AI and automation tools.

Responsibilities

• Define and evolve Credit Karma's creative vision and standards across all owned channels, ensuring every touchpoint feels useful, human, and unmistakably on-brand.
• Build a unified creative system that balances brand excellence, personalization at scale, and operational efficiency.
• Lead and develop a team of Creative Directors, Art Directors, Writers, Designers, and Content Strategists, fostering creativity, accountability, and continuous growth.
• Partner with Lifecycle Marketing, Product Marketing, Growth, and Analytics to translate business objectives and member insights into compelling creative strategies across onboarding, engagement, retention, cross-sell, and win-back programs.
• Lead the exploration and scaling of AI-powered creative and automation capabilities, building operating models that combine AI tooling with human-centered storytelling and creative judgment.
• Shape Credit Karma's voice, tone, and content frameworks to support consistent yet personalized messaging across millions of member interactions.
• Champion experimentation, using data and member insights to continuously improve creative effectiveness.
• Lead executive-level reviews and presentations, influencing senior stakeholders and cross-functional partners.
• Oversee external agencies, freelancers, and production resources as needed.
• Drive measurable outcomes including member engagement, retention, product adoption, and brand affinity.

Skills

Creative leadership

Team leadership

Brand strategy

Lifecycle marketing

CRM

Stakeholder management

AI in marketing

Audience segmentation

Digital communications

Executive presentations

Portfolio development

Content storytelling

Job description

Credit Karma is hiring a Group Creative Director to define and drive the creative vision for our member-facing ecosystem across email, push notifications, in-app messaging, lifecycle journeys, CRM, and emerging owned touchpoints.

You will lead a multidisciplinary team of creative directors, writers, designers, content strategists, and producers to enable personalized experiences at scale for more than 130 million members.