Director, Social & Influencer Marketing

Intuit Inc.; Charlotte (NC); On-site; USD 214,000 - 289,000; Full time

Job summary

Credit Karma is seeking a Manager 3, Social & Influencer Marketing to own and elevate our social presence across organic, paid social, and influencer programs. You will lead a team of three and partner across Brand, Integrated Marketing, Paid Media, PMM, and PR to ensure social is integrated into culture.

The role requires 10+ years in social media marketing with leadership experience, a proven track record of scaling programs for a large consumer brand, and strong cross-channel fluency across

Qualifications

• 10+ years of experience in social media marketing with leadership experience.
• Proven ability to build and scale social programs for a large consumer brand.
• Deep understanding of organic, paid, influencer, and offline programs integration.

Responsibilities

• Own end-to-end social strategy across organic, paid, and influencer efforts.
• Lead influencer program design, sourcing, contracting, and performance measurement.
• Collaborate with Brand, PMM, Paid Media, PR, Sponsorships, and Legal on campaigns.
• Develop measurement frameworks linking social activity to business outcomes.
• Manage a team of three direct reports and contingent workers.

Skills

Social media marketing

People management

Brand growth

Cross-channel strategy

Instagram

TikTok

YouTube

LinkedIn

X (Twitter)

Influencer marketing

Social analytics

Creative direction

Strategic thinking

Cross-functional teamwork

Communication skills

Education

Bachelor's degree

Tools

Sprinklr

Sprout Social

Plot

Job description

Credit Karma is seeking a Manager 3, Social & Influencer Marketing to own and elevate our social presence across organic, paid social, and influencer programs. You will lead a team of three and partner across Brand, Integrated Marketing, Paid Media, PMM, and PR to ensure social is integrated into culture.

The role requires 10+ years in social media marketing with leadership experience, a proven track record of scaling programs for a large consumer brand, and strong cross-channel fluency across