Graphic Designer, Viral Marketing

MrBeast; New York (NY); On-site; USD 91,000 - 114,000; Full time

Benefits offered by this job

Competitive Salary

Generous Medical, Dental, Vision and $

Job summary

MrBeast's Beast Industries is seeking a talented Graphic Designer to lead the visual execution for Viral Marketing initiatives. You will translate ideas into high-quality assets, from YouTube thumbnails to comprehensive brand bibles, ensuring consistency across platforms.

You'll collaborate with Art Directors and Writers, delivering fast, craft-focused work and leveraging AI tools to accelerate exploration while preserving our brand language.

Qualifications

• A portfolio demonstrating highly skilled graphic design, typography, composition, and visual systems.
• Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
• An understanding of YouTube thumbnail design and the visual language of creator led brands.
• The ability to design incredibly fast while maintaining high standards of craft.
• Experience designing for YouTube, entertainment, gaming, or social first brands.
• The ability to receive direct feedback, iterate quickly, and focus heavily on internal execution.

Responsibilities

• Design visual assets for Viral Marketing initiatives across campaigns, social content, product launches, partnerships, and presentations.
• Develop logo marks, typography systems, brand bibles, and visual languages for various channels.
• Execute visual ideas quickly and accurately based on direction from Art Directors and Writers.
• Design high performing YouTube thumbnails while applying a deep understanding of social media visual hierarchy.
• Adapt visual systems across YouTube, Shorts, TikTok, Instagram, digital, physical, and partner environments.
• Manage multiple design requests simultaneously while maintaining quality against aggressive timelines.
• Maintain organized working files, design systems, templates, and final assets to support efficient collaboration.
• Proficiently utilize generative AI tools (such as Gemini and Midjourney) to accelerate visual exploration, optimize workflows, and enhance execution without compromising design craft.

Skills

Portfolio

Adobe Creative Suite

YouTube thumbnail design

Brand systems

Generative AI tools

Fast design

Collaboration

Tools

Photoshop

Illustrator

Premiere

Gemini

Midjourney

Job description

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Role Overview

The Graphic Designer is a highly skilled visual executor within Viral Marketing. Working alongside Art Directors and Writers, you will turn concepts, campaigns, and business initiatives into compelling visual communication. Your role is heavily focused on creating design languages across our various channels. The work spans logo marks, visual systems, YouTube thumbnails, comprehensive brand bibles, and more. You will help execute the visual direction of our content while ensuring every asset aligns with our overarching brand identity.

*** ON-SITE in Greenville, NC PREFERRED but open to considering remote/hybrid applicants ***

The Role

You will own the design and visual execution for assigned Viral Marketing initiatives. You will take established ideas and translate them into high quality finished assets. While you will not be responsible for concepting the core ideas for our video content, you will be expected to concept and design the visual languages and brand bibles that support them. Success in this role means designing exceptionally fast, maintaining a strong grasp of our visual language, and producing distinctive work that scales across platforms.

What You’ll Do

• Design visual assets for Viral Marketing initiatives across campaigns, social content, product launches, partnerships, and presentations.
• Develop logo marks, typography systems, brand bibles, and visual languages for various channels.
• Execute visual ideas quickly and accurately based on direction from Art Directors and Writers.
• Design high performing YouTube thumbnails while applying a deep understanding of social media visual hierarchy.
• Adapt visual systems across YouTube, Shorts, TikTok, Instagram, digital, physical, and partner environments.
• Manage multiple design requests simultaneously while maintaining quality against aggressive timelines.
• Maintain organized working files, design systems, templates, and final assets to support efficient collaboration.
• Proficiently utilize generative AI tools (such as Gemini and Midjourney) to accelerate visual exploration, optimize workflows, and enhance execution without compromising design craft.

What You’ll Bring

• A portfolio demonstrating highly skilled graphic design, typography, composition, and visual systems.
• Expert level proficiency in Adobe Creative Suite including Photoshop, Illustrator, and Premiere.
• An understanding of YouTube thumbnail design and the visual language of creator led brands.
• The ability to design incredibly fast while maintaining high standards of craft.
• Demonstrated ability to build out complete brand bibles and visual systems rather than just individual assets.
• Experience designing for YouTube, entertainment, gaming, or social first brands.
• The ability to receive direct feedback, iterate quickly, and focus heavily on internal execution.
• Demonstrated proficiency with generative AI tools, including Gemini and Midjourney, as a tool for rapid visual exploration and efficient asset production.
• Ability to illustrate, storyboard, composite, or otherwise visualize ideas before production is a plus.

The base salary for this role ranges from $91,000 – $114,000, plus an annual target bonus and eligibility for our employee equity plan, plus comprehensive benefits.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days