Social Media Platform Manager

MrBeast; Greenville (NC); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision insurance

Health Savings Account (HSA)

401(k) plan with match

Flexible vacation & paid holidays

Tech package provided

Relocation assistance with housing for

Job summary

MrBeast seeks a dynamic Platform Manager to own daily publishing and community presence across vertical platforms. You will translate brand strategy into platform-native concepts, drive engagement, and coordinate with Creative, Production, Marketing, and Partnerships to maximize reach.

You will guide tone, timing, and creative direction, ensuring the MrBeast voice remains the most engaging presence online while adapting to fast-changing social landscapes and live moments.

Qualifications

• Experience managing high-profile social accounts for a major brand or media company.
• Strong copywriting, editing, and publishing chops for short-form video platforms.
• Proven ability to translate brand strategy into platform-native concepts.

Responsibilities

• Publish content across primary MrBeast social channels with conviction and speed.
• Maintain brand voice across flagship accounts and emerging platforms.
• Collaborate with analytics and growth teams to align organic and paid strategies.
• Monitor trends and adjust real-time publishing to drive reach and engagement.
• Support content planning, calendars, and live-event coverage.
• Coordinate with Creative, Production, Marketing, Communications, and Partnerships.

Skills

Platform-native expertise

Social publishing

Content strategy

Copywriting

Analytics

Cross-functional collaboration

Real-time decision making

Organizational skills

Communication

Fast-paced adaptability

Tools

TikTok

Instagram

Job description

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

THE ROLE

You will own the day to day publishing and community presence of MrBeast on our vertical platforms, while also contributing to the planning, programming, and optimization of how the brand shows up. Your focus is creative output and connection at scale, turning every post, story, and audience interaction into a strategic advantage that drives growth, loyalty, and cultural impact.

The best platform managers understand that every post, story, comment, reply, and interaction is an extension of the brand and that engagement does not happen by accident. You will bring a strong point of view on tone, timing, creative direction, and platform specific behavior, ensuring MrBeast remains the most engaging presence on the internet.

*** This role is preferred in Greenville, NC, but we are open to considering remote applicants in the US who can travel frequently ***

WHAT YOU'LL DO

• Pitch, create, and publish content across primary MrBeast social channels with the creative conviction to bring ideas directly to Jimmy.

• Maintain brand voice and presence across flagship social accounts, staying aligned with how content performs across emerging and established platforms.

• Support the development and execution of a unified social publishing strategy aligned with audience expansion, channel health, and business objectives.

• Translate overall brand and video strategy into platform-native creative concepts, optimized posting cadences, and high-performing social formats.

• Identify creative and strategic opportunities to support broader goals, including organic reach, brand partnerships, and monetization initiatives.

• Collaborate with Social Analytics and Growth teams to align organic publishing strategies with performance data and paid campaigns.

• Monitor audience sentiment, cultural trends, and social conversations to inform real-time content pivots and long-term channel improvements.

• Support major content drops and launches by driving reach, momentum, and platform interaction at scale.

• Contribute to content planning workflows, including publishing calendars, upload cadences, and real-time coverage during live events.

• Collaborate with cross-functional teams—including Creative, Production, Marketing, Communications, and Partnerships—to align messaging and release timing.

• Act as a real-time keen editorial eye during production, major uploads, announcements, and live moments, ensuring fast, accurate, and culturally relevant publishing.

• Help establish and maintain brand publishing standards to ensure a positive, high-energy, and brand-safe social environment.

• Participate in post-launch analytics and performance reviews to refine creative approaches and improve channel performance over time.

WHAT YOU'LL BRING

• Deep, platform-native understanding of short-form video platforms (e.g., TikTok, Instagram), audience behavior, content algorithms, and viral trends.

• Proven experience managing and scaling high-profile social accounts for a major brand, creator, or media company.

• Strong creative instincts with the passion and conviction to pitch ideas and sell them in the room.

• Hands-on publishing experience, including writing sharp copy, editing short-form video assets, framing media, and executing flawless uploads.

• Clear understanding of how social content contributes to broader business outcomes, including audience growth, brand partnerships, and revenue.

• Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance.

• Ability to operate in real time, making fast, high-quality decisions in high-visibility environments.

• Experience working with social analytics and performance metrics to inform creative choices and optimize reach.

• Highly organized with the ability to manage multiple workflows, publishing schedules, and stakeholders simultaneously.

• Experience collaborating cross-functionally with creative, marketing, communications, and production teams.

• Proactive, solutions-oriented mindset with strong ownership over asset delivery and overall channel growth.

• Adaptable, coachable, and ego-free - priorities move fast here, and the best idea wins.

• Comfort working non-traditional hours, including nights and weekends, to support major content drops and live moments.

The target total compensation ranges from $106,750 - $128,750, including a fixed annual salary of $80,000 - $100,000, an employee equity plan grant, bonus, plus comprehensive benefits. Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

Benefits

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days