Creative Director, Viral Marketing

MrBeast; Greenville (NC); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision

Life Insurance

Health Savings Account

401k with company match

Flexible vacation & holidays

Tech package

Relocation assistance (90 days housing

Job summary

Beast Industries, led by MrBeast, seeks a Creative Director to drive high-velocity creative for viral marketing. You will translate business goals into compelling ideas, oversee scripts and treatments, and work with Production, Growth/Analytics, Partnerships, and creators.

Your leadership will shape formats across YouTube, Shorts, TikTok, and emerging platforms. You will mentor writers, designers, and external partners, ensuring bold, executable concepts that earn organic attention and

Qualifications

• 8+ years of experience leading creative teams in advertising, entertainment, digital media or creator-led businesses.
• Portfolio showing exceptional conceptual thinking and audience engagement.
• Ability to translate business objectives into clear, powerful creative ideas.

Responsibilities

• Lead creative development for Viral Marketing initiatives from brief through approved concept and execution.
• Own the creative quality of concepts, scripts, treatments and direction.
• Influence platform choice, formats, and creator selection in partnership with cross-functional teams.
• Present work to senior leadership with clear rationale and recommendations.
• Review performance after launch and apply learnings to future work.

Skills

Creative leadership

Advertising

Entertainment

Digital media

Social platforms

Creator-led businesses

Storytelling

Presentation

Team leadership

Job description

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Turn Creative Strategy Into High-Velocity Execution Across Beast Industries Role Overview

The Creative Director is a creative leader within Viral Marketing, responsible for turning business objectives into ideas that earn attention and drive measurable action.

Working closely with Production, Growth/Analytics, Partnerships, Product, Brand, and creators, you will develop creative ideas that can travel across the MrBeast ecosystem while supporting clear business outcomes.

The work can take many forms, including content, creator collaborations, stunts, challenges, experiences, launches, partnerships, social formats, and new concepts that do not fit neatly into an existing channel.

The Role

You will help lead creative development for Viral Marketing initiatives from the initial brief and business objective through approved concept and execution. You will own the creative quality of assigned initiatives, including concepts, scripts, treatments, and creative direction. You will help determine which ideas are strong enough to advance and influence creator selection, formats, platforms, and execution in partnership with functional owners.

Success means creating work that earns organic attention, generates audience participation, and connects that attention to measurable business results.

What You’ll Do

• Lead creative development for Viral Marketing initiatives from brief and business objective through approved concept and execution.
• Translate business goals, product benefits, audience insights, and partnership opportunities into clear, compelling creative ideas.
• Develop concepts across social content, creator collaborations, launches, stunts, challenges, experiential activations, partnerships, and emerging formats.
• Write and oversee scripts, treatments, concepts, and creative presentations that communicate ideas clearly.
• Lead brainstorms and creative working sessions that generate a high volume of strong, executable ideas.
• Direct and mentor writers, art directors, designers, freelancers, agencies, and other creative contributors.
• Partner with Production to make ambitious ideas executable while protecting the core creative proposition.
• Collaborate with Growth/Analytics to understand audience behavior and performance, then apply those learnings to future creative development.
• Work with Partnerships to identify brands, platforms, creators, and partners that can amplify or expand an idea.
• Develop ideas for YouTube, Shorts, TikTok, Instagram, and emerging platforms based on how audiences behave on each platform.
• Evaluate concepts quickly, determining which ideas should advance, evolve, or stop.
• Present creative work to senior leadership and cross-functional stakeholders with clear rationale and recommendations.
• Review performance after launch to understand why creative succeeded or failed and apply those learnings to future work.
• Identify emerging creators, formats, behaviors, technologies, and entertainment mechanics that can create new opportunities for Viral Marketing.

What You’ll Bring

• 8+ years of experience in creative leadership, advertising, entertainment, digital media, social, creator-led businesses, or similarly high-velocity creative environments.
• A portfolio demonstrating exceptional conceptual thinking and work that generated meaningful audience attention or participation.
• Demonstrated ability to translate business objectives into simple, powerful creative ideas.
• Strong understanding of internet-native entertainment, social platforms, creators, and audience behavior.
• Exceptional writing, storytelling, presentation, and creative-direction skills.
• Experience leading multidisciplinary creative teams and external creative partners.
• Ability to develop ideas quickly while maintaining a high creative standard.
• Strong creative judgment and the ability to distinguish personal preference from what will work for the audience and business objective.
• Experience presenting and defending creative work with senior executives and business stakeholders.
• Ability to manage multiple simultaneous initiatives with changing priorities and aggressive timelines.
• Experience creating work for YouTube or other creator-led platforms.
• Experience with creator partnerships, social-first entertainment, branded entertainment, or original content formats.
• Experience working across both brand and entertainment objectives.
• Understanding of how performance data can inform creative development.
• Experience developing work that generated earned media, organic sharing, or audience participation.
• Experience creating formats or creative platforms that can extend beyond a single campaign.
• A network of writers, directors, designers, creators, production partners, or other creative talent.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

The Perks, Why Work On the MrBeast Team

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.