Grand Opening Marketing Manager

Pathways; Berkeley Heights (NJ); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

401(k)

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Wellness resources

Job summary

A leading luxury pet care brand is seeking a Grand Opening Marketing Manager to drive the launch of new locations and enhance brand awareness. The ideal candidate will have 3-5 years of field marketing experience, exceptional communication skills, and a strong analytical background. Passion for the pet care industry is a plus. This role offers flexible work options and requires travel throughout the US to support franchisees. Join a dynamic team committed to quality care and customer satisfaction.

Qualifications

• 3-5 years of experience in field marketing or franchise management.
• Proven track record in grassroots and local media execution.
• Strong communication and interpersonal skills required.

Responsibilities

• Lead marketing efforts with franchisees for successful location launches.
• Develop field marketing strategies to increase brand visibility.
• Analyze market trends and customer feedback for optimization.
• Build strong relationships with franchisees to ensure alignment.

Skills

Field marketing experience

Analytical skills

Communication skills

Project management

Passion for pets

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Benefits:

• 401(k)
• Bonus based on performance
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Wellness resources

About the Role:

Join K9 Resorts as the Grand Opening Marketing Manager, where you will play a pivotal role in launching new locations and driving brand awareness. This exciting opportunity allows you to combine your marketing expertise with your passion for pets in a dynamic and supportive environment.

Responsibilities:

• Primary marketing lead working with K9 franchisees to optimize their pre-opening, grand opening, and post-opening marketing efforts and ensure successful launches and first year revenue.
• Develop and implement field marketing strategies to promote brand visibility and drive new client acquisition.
• Collaborate with franchisees to provide marketing support and resources for local grassroots and paid media initiatives.
• Analyze market trends, lead gen/media performance, and customer feedback to help franchisees optimize marketing efforts.
• Track and report on the success of marketing initiatives and suggest improvements.
• Build and maintain strong relationships with franchisees to ensure alignment, support and success.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 3-5 years of experience in field marketing or franchise management.
• Proven track record of successful grassroots, CRM, and local media planning and execution.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to engage with franchisees and K9 teammates.
• Ability to work independently and manage multiple projects simultaneously.
• Passion for pets and understanding of the pet care industry is a plus.
• Willingness to travel throughout the US to support franchisees, attend grand opening events, periodic trips to headquarters, etc.

About Us:

K9 Resorts is the most-awarded brand in luxury pet care since 2005, providing exceptional boarding and daycare services for dogs. With 48 locations throughout the US and 150 more under development, we are on a strong growth trajectory and building out our team to support that growth. Our commitment to quality care and customer satisfaction has made us a favorite among pet owners, while our supportive work culture and passion for pets make K9 Resorts an exciting place to build your career.

Flexible work from home options available.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to K9 Resorts Corporate.