Graduate Recruitment Digital Marketing Specialist

University of Delaware; United States; On-site; USD 55,000 - 80,000; Full time

Job summary

The University of Delaware in Newark, DE seeks a Marketing Specialist within the Graduate College to lead digital marketing initiatives for prospective graduate students. You will design campaigns, manage paid media across Google, Meta, and LinkedIn, optimize SEO, and support CRM-driven enrollment funnels, collaborating with stakeholders to meet recruitment goals.

Ideal candidates have a BA and 4+ years in digital marketing, strong analytics, and experience with marketing automation tools.

Qualifications

• Bachelor’s degree and four years of digital marketing experience.
• Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.
• Experience with Slate CRM or similar marketing automation tools.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication.

Responsibilities

• Develop and manage digital marketing campaigns to meet enrollment KPIs.
• Optimize paid search, display, and social campaigns and report performance.
• Coordinate content across campaigns and ensure brand consistency.
• Support CRM email flows and enrollment funnel outreach.
• Collaborate with cross-functional teams to translate needs into plans.

Skills

Digital marketing

Campaign management

SEO/Analytics

Communication

Education

Bachelor’s degree

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

Slate CRM

Job description

The University of Delaware in Newark, DE seeks a Marketing Specialist within the Graduate College to lead digital marketing initiatives for prospective graduate students. You will design campaigns, manage paid media across Google, Meta, and LinkedIn, optimize SEO, and support CRM-driven enrollment funnels, collaborating with stakeholders to meet recruitment goals.

Ideal candidates have a BA and 4+ years in digital marketing, strong analytics, and experience with marketing automation tools.