Graduate Enrollment Marketing Specialist

StartupNWA; Fayetteville (AR); On-site; USD 55,000 - 63,000; Full time

Job summary

The Digital Marketing Specialist provides strategic, coordinated marketing and communications support to graduate student recruitment for the Graduate School and International Education (GSIE).

Reporting to the Director of Communications and Marketing, this position partners with graduate programs and Global Campus to promote programs through multichannel marketing across digital advertising, social media, email, print and new platforms.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• At least three years of experience in marketing, communications, or public relations, preferably in higher education.

Responsibilities

• Provide strategic, coordinated marketing and communications support to graduate student recruitment for GSIE.
• Serve as primary marketing partner to graduate programs and Global Campus, promoting programs through multichannel marketing (digital advertising, social media, email, print, and emerging platforms).
• Use market research, UX analytics, SEO and campaign data to identify growth opportunities, generate leads, strengthen brand awareness, and recommend investments to support enrollment goals.
• Assist in creating marketing content, including videos and copy, and contribute to multimedia assets.
• Manage projects and coordinate work across diverse stakeholders to ensure timely execution.

Skills

Marketing knowledge

Analytical skills

Project management

Written communication

Cross-stakeholders

Education

Bachelor's degree (marketing/communications/PR)

Master’s degree preferred

Tools

Slate CRM

Job description

The Digital Marketing Specialist provides strategic, coordinated marketing and communications support to graduate student recruitment for the Graduate School and International Education (GSIE).

Reporting to the Director of Communications and Marketing, this position partners with graduate programs and Global Campus to promote programs through multichannel marketing across digital advertising, social media, email, print and new platforms.