Graduate Communications & Marketing Lead (Music)

Auburn University; Auburn (AL); Hybrid; USD 17,000 - 25,000; Full time

Job summary

The College of Liberal Arts’ Department of Music is seeking a Graduate Student Communications & Marketing Specialist at Auburn University to craft promotional materials and manage social channels. The role focuses on promoting performances, faculty achievements, and student success across media and publications.

You will design engaging content, coordinate campaigns, analyze metrics, and collaborate with University Communications to maintain a cohesive brand voice across platforms.

Qualifications

• Enrolled student at Auburn University.
• Course work desired: Bachelor’s degree in Journalism, Communications, Marketing, Business, Public Relations or related field.
• Excellent writing skills for web content.
• Knowledge and skill creating and editing content in WordPress or a similar web content management system.
• Knowledge and skills in social media strategy and management.
• Experience with the Adobe Creative Suite of software.

Responsibilities

• Develops comprehensive marketing and communication plans to promote the department’s vision and achievements.
• Researches, designs, and composes content for dissemination across multiple mediums.
• Leads social media strategy and channel management to build audience reach and brand recognition.
• Interacts with students, faculty, alumni, patrons, and the arts community to foster engagement.
• Creates dynamic social content including short-form videos, live-stream promotions, and event highlights.
• Coordinates production of materials, overseeing editing, layout, print, photography, videography and copywriting.
• Manages integrated communication calendars and production schedules aligned with performances and milestones.
• Submits content to external media and press features; tracks analytics to optimize strategies.
• Prepares press releases and collaborates with University Communications and marketing staff.
• Plans events, recruitment showcases, performances, and conferences; maintains digital asset libraries.

Skills

Excellent writing

Social media strategy

WordPress CMS

Adobe Creative Suite

Education

Bachelor's degree coursework

Tools

WordPress CMS

Adobe Creative Suite

Job description

Overview

The College of Liberal Arts’ Department of Music is looking for a Graduate Student Communications & Marketing Specialist to create communication, marketing and promotional material delivered through various mediums for the Department of Music. To maintain and contribute on all social media platforms.

Responsibilities

• Develops comprehensive marketing and communication plans to strategically promote the vision, mission, goals, performances, and overall achievements of the Department of Music.
• Researches, designs, and composes content for dissemination through a variety of mediums, such as internal or external publications, brochures, posters, newsletters, websites, presentations, development/fundraising materials, press packages, broadcast media, and social media channels.
• Leads social media strategy and channel management, spearheading the department's digital presence across platforms (e.g., Instagram, Facebook, X, YouTube, LinkedIn) to build audience reach and brand recognition.
• Drives social engagement and community building by proactively interacting with students, faculty, alumni, patrons, and the broader arts community, fostering two-way conversations, and responding to inquiries and comments in a timely, brand-aligned voice.
• Creates dynamic, multi-format social content, including short-form videos (Reels/TikToks), live-stream promotions, interactive stories, event highlights, and behind-the-scenes features showcasing music rehearsals, faculty achievements, and student accomplishments.
• Coordinates the end-to-end production of materials, overseeing content/style editing, layout design, print production, photography, videography, and copywriting.
• Manages integrated communication calendars and production schedules, aligning social media campaign rollouts with performance dates, ticket sales, academic milestones, and work by external vendors.
• Submits content and press features to external media, journals, and regional/national music associations, both proactively and in response to media requests.
• Tracks and analyzes social media performance and campaign metrics, utilizing analytics tools to measure reach, engagement, follower growth, and conversion (e.g., event attendance, ticket sales) to continually optimize future communication strategies.
• Prepares press releases and conducts public relations activities in close collaboration with University Communications and marketing staff.
• Plans, organizes, and promotes special events, meetings, student recruitment showcases, performance tours, and departmental participation at conferences or trade shows.
• Maintains digital asset libraries, databases, photo/video archives, and electronic records of promotional materials.

Qualifications

• Enrolled student at Auburn University
  • Course work desired: Bachelor’s degree in Journalism, Communications,Marketing, Business, Public Relations or related field.
• Excellent writing skills for web content.
• Knowledge and skill creating and editing content in WordPress or a similar web content management system.
• Knowledge and skills in social media strategy and management.
• Experience with the Adobe Creative Suite of software.

Minimum Knowledge, Skills, and Abilities

None

Why Work at Auburn?

Why should YOUconsider student employment at Auburn University?

• Gain valuable work experience! Student employment allows you to explore different interests, identify strengths, and make informed decisions about your future career goals.
• Build your network! Interacting with faculty, staff, and fellow students can lead to valuable connections and potential mentors.
• Make a difference!Have the satisfaction of knowing YOUare a part of providing the premier academic experience at Auburn and the life-changing work our students and employees perform.

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance'swebsiteto learn more.