Graduate Assistant for Social Media Strategy and Content

Saginaw Valley State University; United States; Sur place; USD 18 000 - 26 000; Temps partiel

Résumé du poste

Saginaw Valley State University seeks a Graduate Assistant for Social Media Strategy and Content to support University Communications. You’ll plan, create and coordinate social media content to advance branding, marketing, recruitment and storytelling goals, working with the Visual Media team and campus partners.

The role is designed for a graduate student in social media management, digital storytelling, marketing or related fields. Appointment up to two calendar years, part-time schedule.

Qualifications

• Bachelors degree in communications, marketing, digital media, PR, journalism, business, education or related field.
• Currently admitted to a graduate program or eligible and intending to apply.
• Experience in social media content creation, digital storytelling, marketing or video production.
• Proficiency in Adobe Creative Cloud, Canva, CapCut or similar tools.
• Familiarity with Instagram, TikTok, YouTube, Facebook and other platforms.
• Strong organizational and communication skills.

Responsabilités

• Assist with creation of regular social media content for SVSU platforms (Instagram, TikTok, YouTube, Facebook).
• Develop short-form video, photography, graphics and captions for marketing and recruitment.
• Identify and edit content highlighting student life and campus events.
• Help develop social media series and campaigns aligned with recruitment and engagement goals.
• Coordinate content assignments and production workflows with student contributors and staff.
• Track key metrics and assist with analytics reporting.

Connaissances

Social media content creation

Digital storytelling

Video production

Photography

Campaign development

Communication

Formation

Bachelor's degree in Communications

Outils

Adobe Creative Cloud

Canva

CapCut

Description du poste

Job Title: Graduate Assistant for Social Media Strategy and Content

Full or Part Time: Part time

Hours: 24

Exempt: No

Supervisory Org: University Communications (JM-SE)

Job Summary

The Graduate Assistant for Social Media Strategy and Content supports University Communications by helping plan, create and coordinate high-quality social media content that advances university branding, marketing, recruitment, engagement and storytelling goals. This position works closely with the Visual Media team, University Communications staff, student content contributors and campus partners to identify content opportunities, produce platform-appropriate content, maintain content calendars, assist with analytics reporting and help develop sustainable workflows for daily and weekly social media production. This role is designed for a graduate student interested in social media management, digital storytelling, marketing, communications, higher education, video production, content strategy or a related field.

This appointment is for a maximum of two calendar years.

Job Details

Hourly Rate: $16.00/hour

Proposed schedule: Monday-Friday, 8:00 a.m.-12:30 p.m. Schedule may vary based on department needs, content assignments, campus events and approved graduate assistant work-hour limits.

Graduate Assistants are required to work a minimum of 10 hours per week. During the fall and winter semesters, work hours may not exceed 24 hours per week. During the spring and summer semesters, Graduate Assistants may work up to, but not exceed, 40 hours per week.

Essential Duties & Responsibilities

• Assist with the creation of regular social media content for SVSU’s primary university platforms, including Instagram, TikTok, YouTube, Facebook and other emerging platforms.
• Develop and produce short-form video, photography, graphics, captions and other social-first content that supports university marketing, communications, recruitment and brand initiatives.
• Identify, capture and edit content highlighting student life, academic programs, campus events, university initiatives and campus culture.
• Help develop recurring social media series and campaigns aligned with recruitment, engagement, brand awareness and institutional priorities.
• Assist with annual social media strategy, editorial planning and content calendars aligned with recruitment cycles, enrollment priorities and campus events.
• Assist with coordinating social media content assignments and production workflows involving student content contributors, visual media students, interns and University Communications staff, under the direction of professional staff.
• Track key social media metrics, including reach, engagement, follower growth, video views, non-follower reach and content performance, and assist with regular analytics reporting.
• Help identify opportunities to repurpose high-performing social content for digital marketing, admissions communications, recruitment campaigns and other university uses.
• Represent University Communications professionally when working with students, faculty, staff, alumni, guests and campus partners.
• Perform other duties as assigned.

Supervision Received

General supervision is received from Michael Randolph, Manager of Visual Media.

Minimum Qualifications

• Bachelor’s degree in communications, marketing, digital media, public relations, journalism, business, education or related field.
• Currently admitted to a graduate program or eligible and intending to apply upon accepting the offer. Graduate programs that may qualify for this position include Communications and Digital Media, Business, Public Administration, Education or other related graduate programs approved by Academic Affairs.
• Demonstrated experience in social media content creation, digital storytelling, marketing, communications, video production, photography or a related area.
• Demonstrated proficiency in one or more of the following: social media content creation, short-form video production, photography, video editing, caption writing, content planning or campaign development.
• Experience using content creation tools such as Adobe Creative Cloud, Canva, CapCut, native social media editing tools or similar platforms.
• Familiarity with social media platforms such as Instagram, TikTok, YouTube, Facebook and other mainstream or emerging platforms.
• Strong organizational skills and the ability to manage multiple assignments with accuracy, attention to detail and responsiveness to creative direction.
• Effective communication skills and the ability to work collaboratively within a creative team and with campus clients.
• Ability to exercise good judgment, professionalism and discretion when representing the university on social media.
• Proficient in Microsoft Office Suite and ability to learn new software quickly.
• Experience and ability to positively interact with all members of the campus community.
• Ability to perform the essential duties of