Social Media Specialist: Stories, Reels & Engagement

Oakland University; Michigan; Vor Ort; USD 42.000 - 54.000; Vollzeit

Zusammenfassung

Oakland University’s SEHS seeks a student-led social media coordinator to create and publish compelling content that showcases programs, events and alumni.

You will plan, shoot, edit and publish photos/videos, build a content calendar, and collaborate across departments to tell student-focused stories while following OU branding and accessibility guidelines.

Qualifikationen

• Actively pursuing a bachelor’s degree in communications, marketing, journalism, public relations or a related field or equivalent combo of education and experience.
• Demonstrated experience creating, managing and publishing content for organizational social media accounts.
• Excellent written and verbal communication skills.
• Knowledge of social media best practices, trends and engagement strategies.
• Basic photography, videography and graphic design skills with DSLR/mirrorless camera and Adobe tools.
• Strong organizational skills and ability to manage multiple projects and meet deadlines.

Aufgaben

• Create, plan and publish engaging social media content—photos, videos, graphics, Stories and Reels—that highlight SEHS students, programs, events and alumni.
• Manage day-to-day social media content planning and maintain a content calendar aligned with SEHS communications strategy.
• Collaborate with faculty, staff and departments across SEHS to develop stories and content opportunities.
• Attend SEHS events to capture photos, video and real-time content.
• Engage with followers by monitoring comments and messages promptly and professionally.
• Monitor trends and analytics to identify opportunities to improve engagement and reach.
• Ensure content adheres to Oakland University brand standards and accessibility best practices.
• Serve on the SEHS Retention, Marketing and Enrollment Committee and assist with other communications projects as needed.

Kenntnisse

Social media content creation

Social media publishing

Written communication

Verbal communication

Photography (basic)

Video editing (basic)

Graphic design (basic)

Ausbildung

Pursuing bachelor’s degree in communications/marketing/journalism/public relations

Tools

Adobe Creative Suite

Adobe Express

Adobe Lightroom

Photoshop

Premiere Pro

Jobbeschreibung

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• Actively pursuing bachelor’s degree in communications, marketing, journalism, public relations or a related field; or an equivalent combination of education and relevant professional experience
• Demonstrated experience creating, managing and publishing content for organizational or professional social media accounts
• Excellent written and verbal communication skills
• Knowledge of social media best practices, emerging trends and audience engagement strategies
• Basic photography, videography and graphic design skills, including experience with a DSLR or mirrorless camera and familiarity with Adobe Express and/or Adobe Creative Suite
• Strong organizational skills and the ability to manage multiple projects and meet deadlines

Desired Qualifications

• Experience managing social media accounts for a university, college, school, nonprofit organization, business or other professional setting
• Experience with social media analytics, scheduling and publishing tools
• Advanced photography, videography and editing skills, including experience with Adobe Lightroom, Photoshop, Premiere Pro or similar software
• Experience conducting interviews and developing content featuring students, alumni, faculty and staff
• Knowledge of social media accessibility best practices, including captions, alt text and accessible graphic design

Job Duties

• Create, plan and publish engaging social media content —including photos, videos, graphics, Stories and Reels —that highlights SEHS students, programs, events, faculty, alumni and accomplishments
• Manage day-to-day social media content planning and maintain a content calendar in alignment with SEHS communications and marketing strategy
• Collaborate with faculty, staff and departments across SEHS to identify and develop stories and content opportunities, including interviews and promotion of events, programs and initiatives
• Attend SEHS events and activities to capture photos, video and real-time content
• Engage with followers by monitoring and responding to comments, questions and messages in a timely and professional manner
• Monitor social media trends and performance analytics to identify opportunities to improve engagement and reach
• Ensure social media content follows Oakland University brand standards and accessibility best practices
• Serve as an active member of the SEHS Retention, Marketing and Enrollment Committee
• Assist with other communications and marketing projects as needed