Graduate Assistant: Social Media Strategy & Content

Saginaw Valley State University; United States; On-site; USD 18,000 - 26,000; Part time

Job summary

Saginaw Valley State University seeks a Graduate Assistant for Social Media Strategy and Content to support University Communications. You’ll plan, create and coordinate social media content to advance branding, marketing, recruitment and storytelling goals, working with the Visual Media team and campus partners.

The role is designed for a graduate student in social media management, digital storytelling, marketing or related fields. Appointment up to two calendar years, part-time schedule.

Qualifications

• Bachelors degree in communications, marketing, digital media, PR, journalism, business, education or related field.
• Currently admitted to a graduate program or eligible and intending to apply.
• Experience in social media content creation, digital storytelling, marketing or video production.
• Proficiency in Adobe Creative Cloud, Canva, CapCut or similar tools.
• Familiarity with Instagram, TikTok, YouTube, Facebook and other platforms.
• Strong organizational and communication skills.

Responsibilities

• Assist with creation of regular social media content for SVSU platforms (Instagram, TikTok, YouTube, Facebook).
• Develop short-form video, photography, graphics and captions for marketing and recruitment.
• Identify and edit content highlighting student life and campus events.
• Help develop social media series and campaigns aligned with recruitment and engagement goals.
• Coordinate content assignments and production workflows with student contributors and staff.
• Track key metrics and assist with analytics reporting.

Skills

Social media content creation

Digital storytelling

Video production

Photography

Campaign development

Communication

Education

Bachelor's degree in Communications

Tools

Adobe Creative Cloud

Canva

CapCut

Job description

Saginaw Valley State University seeks a Graduate Assistant for Social Media Strategy and Content to support University Communications. You’ll plan, create and coordinate social media content to advance branding, marketing, recruitment and storytelling goals, working with the Visual Media team and campus partners.

The role is designed for a graduate student in social media management, digital storytelling, marketing or related fields. Appointment up to two calendar years, part-time schedule.