Graduate Social Media Strategist & Content Creator

Saginaw Valley State University; Michigan; On-site; USD 18,000 - 26,000; Part time

Job summary

Saginaw Valley State University is seeking a Graduate Assistant for Social Media Strategy and Content to support the University Communications team. The role focuses on planning, creating, and coordinating high-quality social media content to advance branding, recruitment, and engagement across SVSU platforms.

The GA will work with the Visual Media team, students, and campus partners to develop content calendars, assist with analytics, and contribute to daily and weekly social media production.

Qualifications

• Bachelor’s degree in communications, marketing, digital media, public relations, journalism, business, education, or related field.
• Graduate program admission or intent to apply; related fields encouraged.
• Demonstrated experience in social media content creation and digital storytelling.
• Proficiency with Adobe Creative Cloud, Canva, CapCut or similar tools.
• Familiar with Instagram, TikTok, YouTube, Facebook and other mainstream or emerging platforms.
• Strong organizational, collaboration, and communication skills.
• Proficient in Microsoft Office Suite.

Responsibilities

• Assist with regular social media content across SVSU platforms (Instagram, TikTok, YouTube, Facebook).
• Develop short-form video, photography, graphics, captions and other social-first content.
• Identify and edit content highlighting student life, academics, events and campus culture.
• Help develop recurring social media series and campaigns.
• Assist with annual social media strategy, editorial planning and calendars.
• Coordinate content assignments and production workflows with student contributors and staff.
• Track key metrics and assist with analytics reporting.
• Identify opportunities to repurpose high-performing content.
• Represent University Communications professionally with campus partners.
• Perform other duties as assigned.

Skills

Social media content creation

Digital storytelling

Marketing communications

Video production

Photography

Content planning

Campaign development

Adobe Creative Cloud

Canva

CapCut

Education

Bachelor’s degree in communications, marketing, digital media, public relations, journalism, business, education, or related field

Currently admitted to a graduate program or eligible and intending to apply

Tools

Microsoft Office Suite

Job description

Saginaw Valley State University is seeking a Graduate Assistant for Social Media Strategy and Content to support the University Communications team. The role focuses on planning, creating, and coordinating high-quality social media content to advance branding, recruitment, and engagement across SVSU platforms.

The GA will work with the Visual Media team, students, and campus partners to develop content calendars, assist with analytics, and contribute to daily and weekly social media production.