Gourmet Brand Activation Specialist

irca Group; United States; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) matching

Paid vacation & holidays

Tuition reimbursement

Car allowance

Job summary

The Irca Group is seeking a Brand Specialist to drive chef-facing activation and demand creation across East Coast and Midwest markets. You will serve as a technical and culinary expert across our Gourmet portfolio, translating product features into practical applications for chefs and end users.

You will collaborate with Sales Managers to support priority opportunities, travel approximately 50% nationally, and help launch new products while boosting brand visibility in key markets such as NYC,

Qualifications

• 7+ years of relevant experience in pastry, culinary, foodservice, or gourmet brands.
• Pastry or culinary background strongly preferred; chef experience is a plus.
• Strong technical credibility and the ability to engage chefs at a high level.
• Excellent communication, presentation, and relationship-building skills.
• A high-energy, hands-on professional with an educator mindset.
• Ability to work independently in the field while remaining highly collaborative.
• Comfortable in a non-commercial role, focused on demand creation and brand activation.

Responsibilities

• Lead chef-facing activations including product demonstrations, tastings, masterclasses, and culinary events.
• Act as a technical and culinary expert across the IRCA Group Gourmet portfolio (Domori, Cesarin, Ravifruit, Dobla, JoyGelato, IRCA, Graffiti Sprinkles).
• Translate product features into practical, solution-driven applications for chefs and end users.
• Build strong relationships with chefs, bakers, and culinary professionals, positioning IRCA Group as a trusted long-term partner.
• Collaborate closely with Sales Managers to support priority opportunities and strategic projects (no direct pricing or account ownership).
• Provide market feedback and qualitative insights to help guide portfolio focus and commercial strategy.
• Coordinate and support the Promoter Program, ensuring alignment with sales priorities and high execution standards.
• Support new product launches through pull initiatives and chef engagement.
• Drive brand visibility and activation across priority markets including NYC, Miami, Las Vegas, Los Angeles, Chicago, Seattle, and Toronto.
• Travel approximately 50% nationally.

Job description

The Irca Group is seeking a Brand Specialist to drive chef-facing activation and demand creation across East Coast and Midwest markets. You will serve as a technical and culinary expert across our Gourmet portfolio, translating product features into practical applications for chefs and end users.

You will collaborate with Sales Managers to support priority opportunities, travel approximately 50% nationally, and help launch new products while boosting brand visibility in key markets such as NYC,