Golf Sales Manager

Ohmc; Carlsbad (CA); On-site; USD 70,000 - 73,000; Full time

Job summary

Omni La Costa Resort & Spa seeks a seasoned Golf Sales Manager to drive golf-related revenue from groups, leisure guests, and event organizers. You will lead negotiations, build lasting client relationships, and coordinate with Golf Operations, Resort Sales, and Revenue Management to deliver exceptional guest experiences while upholding luxury service standards.

The role emphasizes business development, contract management, and event execution across multiple markets, with an annual salary range

Qualifications

• Demonstrated history of exceeding sales and revenue goals.
• Experience selling luxury golf experiences, tournaments, resort group business, or comparable hospitality products.
• Strong negotiation, closing, and relationship-building skills.
• Understanding of golf revenue management, pricing strategy, and distribution channels.
• Ability to analyze business trends and develop strategic recommendations.
• Excellent written, verbal, presentation, and organizational skills.

Responsibilities

• Solicit, contract, and service golf buddy groups.
• Support golf arrangements and requests from leisure guests, including wholesale.
• Assist large group sellers with programs that maximize revenues and tee sheets.
• Maintain golf space and coordinate activations and experiences for in-house groups.
• Generate and service local golf tournaments and outings for organizations not requiring overnight accommodations.
• Collaborate with Golf Operations to maximize total resort revenue.

Skills

Negotiation

Closing

Relationship building

Presentation skills

Sales strategy

Customer service

Education

Associates degree

Bachelor's degree preferred

Tools

Delphi

ResortSuite

Tee Sheet

CRM systems

Microsoft Excel

Job description

Omni La Costa Resort & Spa

Nestled among the beautiful coastal foothills of Carlsbad, CA, Omni La Costa Resort & Spa is a destination where timeless luxury meets modern wellness. Home to the award-winning Spa at La Costa, recognized among the nation’s best, the resort also features acclaimed restaurants showcasing fresh, coastal-inspired cuisine, championship golf and tennis, and a host of pools and experiences that celebrate the Southern California lifestyle.

At Omni La Costa, our associates are the heart of the guest experience. We foster a culture rooted in respect, gratitude, and empowerment, offering comprehensive training, mentorship, and opportunities for growth. If you’re passionate about hospitality, Omni La Costa may be your perfect match.

Golf Sales Manager

Overview:

Omni La Costa Resort & Spa is seeking an experienced sales professional to join our dynamic, award-winning sales team. Our iconic resort has continually been a leader in the resort market by delivering exceptional programs, individual guest service, impressive financial results, and enviable associate satisfaction scores. The Sales team was recognized as Sales Team of the Year for Omni Hotels & Resorts in 2025. Omni Hotels & Resorts ranked #1 in the Upper-Upscale category of the J.D. Power guest satisfaction study, earning this distinction year after year.

This is a sales-focused position requiring a balance of business development, account management, commercial strategy, and event execution. Working collaboratively with Golf Operations, Resort Sales, Revenue Management, and other resort departments, this position is responsible for maximizing golf revenue while delivering exceptional customer experiences and maintaining the resort's luxury service standards.

Responsibilities:

The Golf Sales Manager has three primary areas of responsibility:

• Solicit, contract, and service golf buddy groups
• As needed, support golf arrangements and requests from leisure guests, including wholesale
• As needed, assist large group sellers with programs that include golf components, maximizing revenues and tee sheets

Additional responsibilities may include:

• Maintain FDC and block golf space for team to view.
• Support and sell golf-themed activations and experiences for in-house groups, including Glow Golf, putting contests, Master of the Green competitions, and customized golf events.
• As needed, generate and service local golf tournaments and outings for organizations not requiring overnight accommodations.
• Support sales strategies to maximize golf revenue across group business, transient play, tournaments, instruction, retail, and golf experiences.
• Support the Group Sales team with golf availability inquiries and program development.
• For golf buddy groups; Manage the complete sales cycle from inquiry through contracting, planning, execution, and post-event follow-up.
• Respond promptly to customer inquiries while delivering exceptional customer service throughout the sales process.
• Build and strengthen relationships with existing clients while proactively prospecting for new business opportunities.
• Conduct site inspections, client presentations, familiarization tours, and entertainment activities to secure new business.
• Prepare proposals, pricing, contracts, confirmations, and related sales correspondence while promoting ancillary resort revenue opportunities.
• Maintain accurate client records within Delphi, ResortSuite, Tee Sheet, CRM platforms, and other applicable systems.
• Coordinate deposits, confirmations, rooming information, itineraries, golf pairings, and other event documentation.
• Partner closely with Hotel Sales to integrate golf into group programs and maximize total resort revenue.
• Foster effective communication between Golf Operations, Resort Sales, Reservations, and other resort departments.
• Produce sales activity, pace, and production reports while participating in business review and revenue strategy meetings.
• Travel within assigned markets to generate new business and maintain existing client relationships. Attend leadership, golf, sales, and departmental meetings as assigned.
• Maintain the highest ethical standards while representing Omni La Costa Resort & Spa.

Qualifications:

• Demonstrated history of exceeding sales and revenue goals.
• Experience selling luxury golf experiences, tournaments, resort group business, or comparable hospitality products.
• Strong negotiation, closing, and relationship-building skills.
• Understanding of golf revenue management, pricing strategy, and distribution channels.
• Ability to analyze business trends and develop strategic recommendations.
• Excellent written, verbal, presentation, and organizational skills.
• Ability to manage multiple priorities while maintaining exceptional attention to detail.
• Strong customer service orientation with the ability to balance guest satisfaction and revenue optimization.
• Experience with Delphi, ResortSuite, Tee Sheet, CRM systems, or similar hospitality software.
• Advanced proficiency with Microsoft Office, including Excel.
• Ability to collaborate effectively across multiple departments within a luxury resort environment.

Requirements:

• Position requires that candidate have at least an associates degree, bachelors degree preferred, and/or three years or more of sales experience.
• Proficient communication and customer service skills
• Working knowledge of spreadsheets and word processing
• Understanding of golf course operations
• Knowledge of golf tournament formatting
• Knowledge of the sales process and/or event planning
• The candidate must have basic mathematical skills and understand how to read, analyze and assist in the creation of sales related spreadsheets/excel documents.

La Costa Resort and Spa functions 7 days a week, 24 hours a day. All associates must realize that at times it may be necessary to move staff from their accustomed shift as business demands.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to stand. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

Annual Salary Range: $70,000 - $73,000 may earn up to 20% of salary in incentives.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link: EEOC is the Law Poster. Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.