Golf Product Marketing & Lifecycle Lead

Rapsodo; St. Louis (MO); On-site; USD 110,000 - 150,000; Full time

Job summary

Rapsodo is seeking a Product Marketing Manager for Rapsodo Golf to own the product marketing lifecycle—from understanding the golfer and shaping the market opportunity, through positioning and go-to-market strategy, to launch and in-market performance.

Sitting at the intersection of Product, Growth & Marketing, Customer Experience, Brand & Creative, Sales, and the Golf business, you will translate insights into customer value and lead cross-functional launches that drive adoption and commercial

Qualifications

• 5+ years of product marketing or related experience with ownership of strategy, launch, and in-market performance.
• Experience leading lifecycle ownership from consumer insights to competitive positioning.
• Ability to translate product capabilities into clear customer value and differentiated messaging.
• Experience using data and insights to inform decisions and drive execution.
• Experience partnering with Brand & Creative teams and guiding product marketingDirection.

Responsibilities

• Own consumer and market strategy: define who we are building for and the problems we should address.
• Translate research and feedback into segments, jobs-to-be-done, and opportunities.
• Define positioning and value propositions across segments.
• Lead end-to-end go-to-market, launch readiness, and post-launch evaluation.
• Develop and refine messaging architecture for Marketing, Sales, and Support touchpoints.
• Develop lifecycle strategies to sustain product performance beyond launch.
• Equip Sales with narratives, tools, and enablement frameworks for market success.
• Align cross-functional stakeholders around a unified launch plan and measurement.
• Monitor performance and translate results into actions for roadmap and GTM.

Skills

Product marketing

Go-to-market

Cross-functional collaboration

Market research

Storytelling & messaging

Job description

Rapsodo is seeking a Product Marketing Manager for Rapsodo Golf to own the product marketing lifecycle—from understanding the golfer and shaping the market opportunity, through positioning and go-to-market strategy, to launch and in-market performance.

Sitting at the intersection of Product, Growth & Marketing, Customer Experience, Brand & Creative, Sales, and the Golf business, you will translate insights into customer value and lead cross-functional launches that drive adoption and commercial