Go-to-Market Marketing Specialist

Cherry Bekaert; Tysons (VA); Hybrid; USD 48,000 - 75,000; Full time

Job summary

A leading accounting and consulting firm is seeking a Go-to-Market Marketing Specialist to support marketing initiatives across various industries. The role offers flexibility in work location and focuses on collaboration, client engagement, and event coordination. Ideal candidates will possess strong communication skills and a willingness to learn.

Benefits

Health Coverage

Retirement Plans

PTO

Career Development

Professional Growth

Qualifications

• Proficiency with marketing tools and technologies.
• Ability to manage multiple campaigns and content efforts.

Responsibilities

• Develop multi-channel marketing activities to support strategic goals.
• Research industry trends and generate content ideas.
• Coordinate sponsorships, conferences, webinars, and podcasts.

Skills

Collaboration

Communication

Presentation

Attention to Detail

Adaptability

Tools

Excel

PowerPoint

Word

Job description

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Ranked among the largest accounting and consulting firms in the country, Cherry Bekaert delivers innovative advisory, assurance, and tax services. We foster a collaborative environment focused on career growth and professional development. Our Go-to-Market team seeks a Marketing Specialist with relevant experience. The role offers onsite/hybrid or remote work within the United States.

As a member of the GTM team, the Marketing Specialist will support regional and industry marketing initiatives, working closely with managers and cross-functionally with teams in Editorial, Design, Marketing Technology, Digital Marketing, and Business Development. Responsibilities include supporting growth, client retention, customer engagement, and coordinating local and industry-specific events.

Regional Support:

Support brand development in key regions, assist in planning and coordinating industry-agnostic events and sponsorships, manage budgets, and promote internal awareness of marketing initiatives.

Industry Support:

Focus on Industrial Manufacturing/Consumer Goods and Technology/Life Sciences industries by creating content, managing email marketing, coordinating events & sponsorships, and tracking ROI.

Key Responsibilities:

• Develop multi-channel marketing activities to support strategic goals.
• Research industry trends and competitors to generate content ideas.
• Create marketing collateral and update assets.
• Coordinate sponsorships, conferences, webinars, and podcasts.
• Build stakeholder relationships and collaborate internally.
• Support additional marketing projects as needed.

Qualifications:

• Strong collaboration skills and professionalism in stakeholder interactions.
• Ability to manage multiple campaigns and content efforts.
• Attention to detail, prioritization, and adaptability in fast-paced environments.
• Excellent communication and presentation skills.
• Ability to simplify complex topics for broad audiences.
• Willingness to learn and grow.
• Proficiency with marketing tools and technologies.
• Strong PC skills (Excel, PowerPoint, Word).
• Ability to work independently in a virtual environment.

What We Offer:

• Inclusive culture emphasizing integrity, collaboration, trust, and respect.
• Opportunities for innovation and engagement.
• Career development and professional growth.
• Competitive salary and benefits, including bonus, health coverage, retirement plans, PTO, and more.

Salary range: $48,450 - $75,000. Salaries depend on experience, education, skills, and location. We do not sponsor work visas. Candidates must be eligible to work in the U.S.

Learn more at https://www.cbh.com/disclosure/ and https://careers.cbh.com/legal-disclosures/.