Go-to-Market Marketing Specialist

Cherry Bekaert; Rockville (MD); Hybrid; USD 48,000 - 75,000; Full time

Job summary

A leading firm is seeking a Go-to-Market Marketing Specialist to enhance brand presence and support marketing initiatives. The role involves collaboration across various teams, executing marketing strategies, and managing events. Ideal candidates will possess strong communication skills and a collaborative spirit.

Benefits

Annual Bonus

Medical Insurance

Paid Time Off

Retirement Plans

Qualifications

• Experience in developing multi-channel marketing activities.
• Ability to manage multiple marketing campaigns.

Responsibilities

• Assist in developing marketing strategies and content.
• Coordinate events and sponsorships.

Skills

Collaboration

Attention to Detail

Communication

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Word

Job description

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Ranked among the largest accounting and consulting firms in the country and consistently recognized as a Great Place to Work, Cherry Bekaert delivers innovative advisory, assurance and tax services to our clients. We are proud to foster a collaborative environment focused on enabling your career growth and continuous professional development. Our Go-to-Market team is looking for a Marketing Specialist with a background in [experience]. The Marketing Specialist will have the opportunity to work onsite/hybrid from any of our office locations or remotely from within the United States.

As a member of Cherry Bekaert’s Go-to-Market (GTM) team, the GTM Marketing Specialist will split time between regional and industry support, providing creative and strategic assistance to execute external marketing initiatives. This role works directly with the Regional Marketing Manager and Industrial Manufacturing & Technology Industry Marketing Manager and in tandem with Advisory/Service Line marketing team members, and other marketing functions, as well as other key stakeholders across the Firm. The GTM Marketing specialist will collaborate cross-functionally with colleagues across Editorial, Design, Marketing Technology, Digital Marketing, and Business Development departments. This role will work closely with the Go-to-Market managers in supporting and coordinating programs connected to overarching marketing strategies that support growth, client retention and customer engagement. In addition, this role will assist in the coordination of local and industry-specific events.

Regional Support: The GTM Marketing Specialist will support the development and enhancement of Cherry Bekaert’s brand in key regions and markets based on integrated regional marketing strategies. Duties will include assistance in the planning and coordination of industry-agnostic events and sponsorship; managing budget requests and spend for local markets; and providing internal education and awareness for local marketing initiatives.

Industry Support: The GTM Marketing Specialist will focus specifically on the Industrial Manufacturing/Consumer Goods and Technology/Life Sciences industries, providing support to execute on the industries’ strategic business plans. Duties will include content creation (articles, case studies, podcast, videos, webinars, etc.), email marketing, event & sponsorship coordination and tracking ROI as it relates to the Firm’s industries.

As a Marketing Specialist, you will:

• Assist in the development of comprehensive, multi-channel marketing activities to support the overall marketing strategy and create a measurable impact
• Conduct research on industry trends and competitor activities to develop relevant content ideas
• Execute on multiple tactics, including creation of collateral and other marketing asset updates
• Coordinate external event sponsorships, conferences, webinars and podcasts that meet our business goals and demonstrate our value proposition
• Build and maintain strong stakeholder relationships and effectively collaborate with internal teams
• Support other related marketing projects and tasks as defined by regions or industries
  
  

What you bring to the role:

• Strong sense of teaming and collaboration with poise and confidence to professionally interact with internal stakeholders and clients
• Ability to support multiple marketing campaigns and drive associated content and relationship building efforts
• Demonstrate keen attention to detail with the ability to manage, prioritize, pivot and execute in a fast-paced, deadline-driven environment
• Excellent written and verbal communication, presentations, listening and influencing skills
• Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
• Desire to succeed and a strong willingness and capacity to learn
• Adept at using marketing technologies and tools and leveraging them to develop marketing campaigns that drive results
• Strong PC skills including Excel, PowerPoint, Word and/or other related applications
• Ability to work autonomously/independently when necessary in a virtual work environment, while maintaining connectivity with the Regional/Industry Marketing Managers and other members of the marketing team
  
  

What you can expect from us:

• Our shared values that foster inclusion and belonging including uncompromising integrity, collaboration, trust, and mutual respect
• The opportunity to innovate and do work that motivates and engages you
• A collaborative environment focused on enabling you to further your career growth and continuous professional development
• Competitive compensation and a total rewards package that focuses on all aspects of your wellbeing
• Flexibility to do impactful work and the time to enjoy your life outside of work
• Opportunities to connect and learn from professionals from different backgrounds and with different cultures
  
  

Cherry Bekaert cares about our people. We offer competitive compensation packages based on performance that recognize the value our people bring to our clients and our Firm. The salary range for this position is included below. Individual salaries within this range are determined by a variety of factors including but not limited to the role, function and associated responsibilities, a candidate’s work experience, education, knowledge, skills, and geographic location. In addition, we offer a comprehensive, high-quality benefits program which includes annual bonus, medical, dental, and vision care; disability and life insurance; generous Paid Time Off; retirement plans; Paid Care Leave; and other programs that are dedicated to enhancing your personal and work life and providing you and your family with a measure of financial protection.

Pay Range:

$48,450 to $75,000

About Cherry Bekaert

Cherry Bekaert, ranked among the largest assurance, tax and advisory firms in the U.S., serves clients across industries in all 50 U.S. states and internationally. For more details, visit https://www.cbh.com/disclosure/

Cherry Bekaert provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, citizenship status, protected veteran status, disability status, or any other category protected by applicable federal, state or local laws. https://careers.cbh.com/legal-disclosures/ contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws.

This role is expected to accept applications for at least five calendar days and may continue to be posted until a qualified applicant is selected or the position has been cancelled.

Candidates must demonstrate eligibility to work in the United States.Cherry Bekaert will not provideworksponsorship for this position.

Cherry Bekaert LLP and Cherry Bekaert Advisory LLC are members of Allinial Global, an accountancy and business advisory global association. Visit us at https://careers.cbh.com/ and follow us on LinkedIn,Glassdoor,Instagram, Twitterand Facebook.

2025 Cherry Bekaert. All Rights Reserved.

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