Go-To-Market Marketing Lead for B2B/Industrial

Shur-Co; South Haven (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Shur-Co is seeking a Commercial Marketing Manager to lead commercialization and marketing planning across the business. This role partners with Product Management, Sales, Engineering, and Marketing to develop go-to-market strategies and support product launches.

You will drive market intelligence, portfolio planning, and lifecycle strategies, coordinating cross-functional launch plans and sales enablement initiatives to ensure a cohesive customer experience across channels and brands.

Qualifications

• 7-9 years of experience in product marketing, commercial marketing, marketing management, or related discipline.
• Demonstrated success leading product launches and bringing new products to market.
• Strong understanding of product portfolio management, positioning, and go-to-market strategy.
• Proven ability to build trusted partnerships with Product Management, Sales, Engineering, and other business stakeholders.
• Strong project management, organizational, and communication skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Responsibilities

• Lead commercialization strategies for new products, product enhancements, acquisitions, and strategic business initiatives.
• Develop and execute go-to-market plans in partnership with Product Management, Sales, Engineering, and Marketing.
• Support product positioning, portfolio planning, and lifecycle strategies.
• Coordinate product launch planning and cross-functional execution.
• Align Product Management, Sales, Marketing, and Digital teams to deliver a consistent customer experience.
• Identify sales enablement needs and partner with Marketing to deliver tools and resources that support commercial success.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Project management

Data-driven decisions

Communication skills

Education

Bachelor’s degree in marketing, business, communications, or a related field

Job description

Shur-Co is seeking a Commercial Marketing Manager to lead commercialization and marketing planning across the business. This role partners with Product Management, Sales, Engineering, and Marketing to develop go-to-market strategies and support product launches.

You will drive market intelligence, portfolio planning, and lifecycle strategies, coordinating cross-functional launch plans and sales enablement initiatives to ensure a cohesive customer experience across channels and brands.