Go-to-Market Lead

Anytime Capital LLC; United States; Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Health benefits

Paid time off

Direct access to founders

Ownership of role

Regulatory training

Résumé du poste

Anytime Capital LLC is expanding its branch network and product offering across the United States. The Go-to-Market Lead owns how we launch: new branch markets, new products and the campaigns that support them, sets the go-to-market strategy, coordinates execution across marketing, business development and branch teams, and is accountable for launch results.

The role works closely with the Head of Branches on market entry and with the founders on prioritization.

Qualifications

• 6+ years in go-to-market, product marketing, growth or strategy roles.
• Experience leading product or market launches with measurable results.
• Strong cross-functional leadership and communication skills.
• Comfort with performance data and reporting.
• Willingness to travel to branch markets around launches.

Responsabilités

• Develop the go-to-market strategy for new branch markets and product launches.
• Plan and coordinate launch execution across marketing, business development and branch teams.
• Define positioning and messaging for our products across consumer and business segments.
• Set launch targets and report results against them.
• Prioritize markets and segments in partnership with the Head of Branches and the founders.
• Build repeatable launch processes so each market entry is faster and more predictable.
• Coordinate the work of the growth and content teams around each launch.

Connaissances

GTM leadership

Product marketing

Growth strategy

Cross-functional leadership

Performance data

Travel willingness

Description du poste

Own go-to-market strategy for new branch markets and product launches.

Anytime Capital is expanding its branch network and product offering across the United States. The Go-to-Market Lead owns how the company launches: new branch markets, new products and the campaigns that support them.

This position sets go-to-market strategy, coordinates execution across marketing, business development and branch teams, and is accountable for launch results. It works closely with the Head of Branches on market entry and with the founders on prioritization.

The role is open to candidates anywhere in the US. You can work remotely or from any of our offices, with travel to branch markets around launches.

What you'll do

• Develop the go-to-market strategy for new branch markets and product launches
• Plan and coordinate launch execution across marketing, business development and branch teams
• Define positioning and messaging for our products across consumer and business segments
• Set launch targets and report results against them
• Prioritize markets and segments in partnership with the Head of Branches and the founders
• Build repeatable launch processes so each market entry is faster and more predictable
• Coordinate the work of the growth and content teams around each launch

What we're looking for

• 6+ years in go-to-market, product marketing, growth or strategy roles, ideally in financial services, payments or fintech
• Demonstrated experience leading product or market launches with measurable results
• Strong cross-functional leadership and communication skills
• Comfort with performance data and reporting
• Willingness to travel to branch markets around launches

Nice to have

• Experience with multi-location or branch-based businesses
• Experience marketing regulated financial products
• Familiarity with the digital asset space

What we offer

• Competitive compensation, reviewed regularly
• Health, dental and vision coverage for US full-time employees
• Paid time off and company holidays
• A direct line to the founders — no layers between you and a decision
• Real ownership of your function rather than a narrow slice of it
• Training on BSA/AML, KYC and the compliance side of financial services