Go-to-Market Engineer

ringcentral; Kentucky; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

401K match

Paid time off

Parental & family benefits

Job summary

RingCentral is seeking a Go-to-Market Engineer to optimize outbound pipeline generation and inbound lead optimization. You will build automated workflows, data integrations, and scoring models to drive scalable GTM results.

You will bridge sales, marketing, and operations, owning tech stacks and tools to increase pipeline and efficiency while delivering measurable business impact.

Qualifications

• 3-5+ years in B2B SaaS GTM systems/RevOps/SalesOps.
• Proficiency in GTM tooling: Clay, Claude Code, n8n, Apollo.
• Strong APIs/webhooks, low-code/data transformation, lead scoring, and CRM architecture.

Responsibilities

• Outbound pipeline generation: ship 20+ high-intent outbound campaigns per quarter.
• Inbound funnel orchestration: automate capture, scoring and routing of inbound leads to reps or AI agents.
• Reporting: build dashboards tracking conversion, pipeline contribution and efficiency.
• Experimentation: run tooling/process experiments and provide data-driven recommendations.

Skills

APIs & Webhooks

Low-code / data transformation

Lead scoring & account segmentation

Salesforce architecture

GTM strategy & RevOps

Tools

Clay

Claude Code

n8n

Apollo

Job description

This role requires 4-days a week in office at the Belmont or Denver location

Say hello to opportunities.

If you're looking to be part of what's next in communication, you're in the right place.

At RingCentral, we believe the best customer experiences happen when humans and AI work together. Our agentic voice AI portfolio-AIR, AVA, and ACE-brings together automation, assistance, and insights across the entire conversation lifecycle. The result? More seamless, intelligent experiences for businesses everywhere.

With $2.5B+ in ARR and $250M invested in R&D annually, we're building the future of AI-powered business communications.

This is where you and your skills come in. We're currently looking for: a Go-to-Market Engineer to own the optimization and automation of our outbound pipeline generation engine and inbound lead optimization. This role sits at the intersection of sales, marketing, and operations-responsible for building the technical infrastructure, tooling, and processes that drive sustainable increases in outbound pipeline.

As the technical architect for our outbound motion, you will build automated workflows, orchestrate data flows, and align sales strategy with scalable technical systems. Centralizing optimization across 55 XDRs, you will maximize tech stack ROI (Pocus, Clay, n8n, SEPs), accelerate pipeline growth, and bridge cross-functional silos to drive sustainable company growth.

In your first 90 days, you will audit the GTM stack, ship 2-3 sales plays, align marketing cover with account scoring, and set baseline reporting. Over your first year, you will increase meeting set rates (from 1.48% to 2%+), generate $10M+ in incremental pipeline, reduce rep workload, and advance our modern GTM execution.

Job Responsibilities:

• Outbound Pipe Generation (50%)
  • Campaign Execution: Ship and evaluate 20+ high-intent outbound campaigns per quarter.
  • Tech Stack & Automation: Manage and optimize GTM tools (Pocus/Apollo, Clay, n8n, Claude, SEP); build automated account engagement, routing, and play workflows.
  • Integrations & Scoring: Implement low-code cross-system integrations and build custom account scoring models based on intent, firmographics, and engagement.
  • Experimentation: Continuously test and iterate on outbound plays to improve conversion rates.
• Inbound Funnel Orchestration (30%)
  • Inbound Lifecycle & Routing: Automate capture, scoring, and SLA routing of inbound leads (form, chat, visitor intent) to reps or AI agents.
  • Marketing Alignment: Align campaign timing/targeting with scoring models to convert air-cover spend into qualified pipeline.
  • Tracking & Reporting: Monitor speed-to-lead cadences, build stage-by-stage conversion reporting (MQL to SQL to opp), and resolve handoff stalls.
  • Feedback Loops: Connect inbound conversion data with outbound play design for bi-directional optimization.
• Reporting & Business Impact (20%)
  • Analytics & Dashboards: Build reporting infrastructure to track performance metrics (conversion, pipeline contribution, efficiency) and show incremental value.
  • Experiments & Insights: Run tooling/process experiments and provide data-driven recommendations to leadership on resource allocation.

To succeed in this role you must have experience in:

• Experience & Track Record: 3-5+ years in B2B SaaS GTM systems/RevOps/SalesOps; proven success building outbound pipeline engines that impact revenue.
• GTM Tooling: Proficiency in Clay, Claude Code, n8n (or similar workflow platforms), and Apollo (or similar SEP/data layers).
• Technical & CRM Chops: Strong proficiency with APIs, webhooks, low-code/data transformation, lead scoring, account segmentation, MCP servers for AI workflows, and Salesforce/CRM architecture.
• Evaluation & Financial Modeling: Ability to rapidly evaluate GTM tools and model basic financials (ROI, pipeline forecasting).
• Preferred Background: Scaling outbound from $10M to $100M+ ARR; background in data science, analytics, or engineering; exposure to Snowflake, BigQuery, Census/Hightouch, and AI prompt engineering.

What we offer:

• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
• 401K match and ESPP
• Paid time off and paid sick leave
• Paid parental and pregnancy leave
• Family-forming benefits (IVF, Preservation, Adoption etc.)
• Emergency backup care (Child/Adult/Pets)
• Employee Assistance Program (EAP) with counseling sessions available 24/7
• Free legal services that provide legal advice, document creation and estate planning
• Employee bonus referral program
• Debt refinancing assistance
• Employee perks and discounts program

RingCentral's work culture is the backbone of our success. And don't just take our word for it: we are recognized as a Best Place to Work by BuiltIn, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success.