GM, Veterans Affairs — Growth Leader (Hybrid)

24-Hour-Home-Care; El Segundo (CA); Hybrid; USD 170,000 - 185,000; Full time

Job summary

24 Hour Home Care is seeking a General Manager, Veterans Affairs, to lead strategy, growth, and financial performance for the VA service line in a hybrid role based in El Segundo. You will drive sales, build a high-performing team, and collaborate across Sales, Operations, Marketing, Finance, Compliance, Recruiting, IT, and other functions to scale the program.

You will manage revenue growth, admissions, budgeting, forecasting, and KPIs, while shaping the operating model, staffing, processes,

Qualifications

• 10+ years of progressive business leadership experience with significant sales and commercial responsibilities.
• Experience leading field sales teams and delivering revenue growth.
• Proven ability to build or scale a business, service line, or new market in a high-growth environment.
• Experience with P&L ownership, budgeting, forecasting, and profitability management.

Responsibilities

• Develop and execute the VA sales and commercial growth strategy, including market prioritization, account development, pipeline management, referral generation, and conversion optimization.
• Serve as a hands-on sales leader during the first 9–12 months, building relationships with VA Medical Centers, Community Care stakeholders, referral partners, and Veteran-serving organizations while coaching a sales team.
• Own the VA business strategy and financial performance, including revenue growth, admissions, budgeting, forecasting, resource allocation, profitability, and KPIs.
• Scale the VA operating model with staffing plans, processes, technology, and performance standards for sustainable growth.
• Lead cross-functional execution across Sales, Operations, Marketing, Compliance, Recruiting, Finance, IT, and other teams to align priorities.
• Oversee the Veteran experience from referral through admission and ongoing service, identifying opportunities to improve access and satisfaction.
• Evaluate new markets and partnerships while monitoring risks and providing strategic recommendations to leadership.

Skills

Sales leadership

Business development

Strategic relationship management

Entrepreneurial leadership

Organizational development

Business scaling

Education

Bachelor's degree

Advanced degree preferred

Job description

24 Hour Home Care is seeking a General Manager, Veterans Affairs, to lead strategy, growth, and financial performance for the VA service line in a hybrid role based in El Segundo. You will drive sales, build a high-performing team, and collaborate across Sales, Operations, Marketing, Finance, Compliance, Recruiting, IT, and other functions to scale the program.

You will manage revenue growth, admissions, budgeting, forecasting, and KPIs, while shaping the operating model, staffing, processes,