General Manager, VA Services — Hybrid Growth Leader

24 Hour Home Care; El Segundo (CA); Hybrid; USD 170,000 - 185,000; Full time

Job summary

24 Hour Home Care in El Segundo, CA, seeks a General Manager, Veterans Affairs to lead strategy, commercial growth, operations, and financial performance for the VA service line. You will drive growth, expand VA relationships, and build a scalable model with a hands-on sales focus during the initial growth phase, collaborating with Sales, Operations, Marketing, Finance, Compliance, Recruiting, and IT.

You will manage the VA business end-to-end, from referral to admission, while building a

Qualifications

• 10+ years of progressive business leadership experience, including significant sales and commercial leadership responsibilities.

Responsibilities

• Develop and execute the VA sales and commercial growth strategy, including market prioritization, account development, pipeline management, referral generation, and conversion optimization.
• Serve as a hands-on sales leader during the first 9–12 months, establishing relationships with VA Medical Centers, Community Care stakeholders, referral partners, and Veteran-serving organizations while building and coaching a high-performing sales team.
• Own the VA business strategy and financial performance, including revenue growth, admissions, budgeting, forecasting, resource allocation, profitability, and performance against established KPIs.
• Build and scale the VA operating model, developing organizational structures, staffing plans, processes, technology, and performance standards that support sustainable growth and operational excellence.
• Lead cross-functional execution across Sales, Operations, Marketing, Compliance, Recruiting, Finance, IT, and other teams, establishing clear accountability and alignment around business priorities.
• Oversee the Veteran experience from referral through admission and ongoing service, identifying opportunities to improve access, service delivery, and customer satisfaction.
• Evaluate new markets, partnerships, and growth opportunities while developing talent, monitoring business risks, and providing strategic recommendations to executive leadership.

Skills

Sales leadership

Strategic accounts

Business scaling

Cross-functional leadership

Financial planning

Executive communication

Education

Bachelor's degree

Job description

24 Hour Home Care in El Segundo, CA, seeks a General Manager, Veterans Affairs to lead strategy, commercial growth, operations, and financial performance for the VA service line. You will drive growth, expand VA relationships, and build a scalable model with a hands-on sales focus during the initial growth phase, collaborating with Sales, Operations, Marketing, Finance, Compliance, Recruiting, and IT.

You will manage the VA business end-to-end, from referral to admission, while building a