GM, Credit Card & Loyalty Growth

Wayfair; Boston (MA); On-site; USD 180,000 - 260,000; Full time

Job summary

Wayfair is seeking an Associate Director to serve as the General Manager of the Wayfair Credit Card program in Boston. This leader will own the strategy, P&L, partner management, marketing agenda, roadmap influence, and operating model for one of Wayfair’s key customer financing and loyalty products.

The GM will grow the program profitably, strengthen the customer value proposition, ensure strong partner execution, and position the card as a growth accelerator of Promotional Financing and

Qualifications

• 8+ years in payments, credit cards, or loyalty with commercial leadership.
• Proven P&L ownership with revenue and cost drivers.
• Strong marketing, segmentation, and lifecycle expertise.
• Experience managing external partnerships and contracts.
• Excellent analytical judgment and executive-facing communication.

Responsibilities

• Own the Wayfair Credit Card strategy, P&L, revenue, rewards funding, and pricing.
• Understand profitability drivers and balance growth, experience, and risk.
• Lead acquisition, activation, lifecycle engagement, retention, and spend.
• Define customer segmentation, offers, and placement to improve conversions.
• Influence credit card roadmap with Product and Engineering across touchpoints.
• Scale financing in Physical Retail and manage the issuing partner.
• Act as internal SME for Card and engage senior leaders for resources.
• Drive test-and-learn across messaging, offers, underwriting, and campaigns.
• Push data-backed decisions and clear business cases with stakeholders.

Skills

Payments & credit

P&L ownership

Marketing strategy

Partnership management

Executive communication

Job description

Wayfair is seeking an Associate Director to serve as the General Manager of the Wayfair Credit Card program in Boston. This leader will own the strategy, P&L, partner management, marketing agenda, roadmap influence, and operating model for one of Wayfair’s key customer financing and loyalty products.

The GM will grow the program profitably, strengthen the customer value proposition, ensure strong partner execution, and position the card as a growth accelerator of Promotional Financing and