Global Wellness GM – Growth, P&L & Innovation

Helen of Troy

Marlborough (MA)

Hybrid

USD 304,000 - 400,000

Full time

14 days+

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Benefits offered by this job

Salary + Bonus
Healthcare
Dental
Vision
Paid holidays
Parental leave
401(k) match
Life insurance
STD
LTD
PTO
Volunteer leave
Educational assistance

Job summary

Helen of Troy in Marlborough, MA, seeks a General Manager for Wellness to own the global four‑brand portfolio (Honeywell, Vicks, PUR, Braun) and translate the strategy into U.S. activation, P&L delivery, revenue growth, and brand equity.

You will lead three VPs and partner with Engineering, Finance, HR and Operations in a matrixed environment, setting priorities, driving innovation, and building a high‑performing, inclusive culture.

Qualifications

  • Bachelor’s degree
  • 15+ years of progressive business leadership experience, with a minimum of 5–7 years as a General Manager or equivalent P&L owner (business unit, brand, category, or geographic P&L of $300M+)
  • Proven track record of building and scaling brands, including revenue growth, market share gains, and brand equity improvement
  • Demonstrated experience translating strategy into commercial outcomes across pricing, promotion, product, and channel
  • 5+ years of cross-functional leadership spanning at minimum Marketing and Sales, ideally including Product or Innovation
  • Direct experience building and developing talent in a complex, matrixed environment
  • Strong consumer insight orientation demonstrated through product launches, market research applications, or consumer-driven strategy development
  • Experience in consumer products, health and wellness, beauty, personal care, or an adjacent category
  • Demonstrated experience leading businesses that include durable consumer products, devices, regulated products, or technology-enabled products
  • Authorized to work in the United States on a full-time basis

Responsibilities

  • Own global innovation and the three-to-five-year strategy for the four-brand, $600M+ global Wellness portfolio
  • Set the global innovation roadmap, portfolio priorities, and strategic guardrails across renovation, expansion, and new product development
  • Translate the global roadmap into activation and execution in the U.S. market, including delivery of the U.S. Wellness P&L
  • Partner with the International President to define the global roadmap and enable delivery of the international P&L
  • Establish clear decision rights and operating rhythms,
  • Own the complete U.S. P&L for the Wellness portfolio (Honeywell, Vicks, PUR, Braun); accountable for revenue targets, margin management, cost control, and profitability
  • Make trade-off decisions between growth investment, margin, and near-term profitability with imperfect information
  • Develop and execute annual operating plans for the U.S. Wellness P&L; establish financial and strategic milestones and take accountability for hitting targets
  • Manage capital allocation across U.S. marketing, sales enablement, and promotional investments with clear ROI discipline
  • Establish and monitor KPIs across U.S. revenue, margin, market share, brand health, and customer satisfaction; use data to inform decisions and course corrections
  • Drive U.S. sales forecasting accuracy and hold the organization accountable for achievement
  • Lead three direct reports (VP, Global Innovation; VP, U.S. Marketing; and VP, U.S. Sales) in a matrixed, collaborative model
  • Build trust and influence across functional and international leaders; align competing priorities and drive accountability without requiring all functions to report directly to the GM
  • Hire, develop, and retain a high-performing team; create clarity of roles, expectations, and accountability; and drive a performance culture with clear consequences and recognition
  • Model Helen of Troy values and create a collaborative, results-oriented culture; lead with resourcefulness, scrappiness, and relentless problem-solving
  • Drive regular alignment on strategy, execution, and cross-functional dependencies
  • Maintain deep understanding of the U.S. competitive landscape, consumer trends, and market dynamics; translate insights into strategic opportunities and threats
  • Conduct quarterly business reviews of market share, penetration, and brand performance; use data to inform strategic adjustments
  • Identify emerging opportunities and growth levers in the U.S. market
  • Ensure regular consumer and customer insight integration into strategy and decision-making
  • Bachelor’s degree
  • 15+ years of progressive business leadership experience, with a minimum of 5–7 years as a General Manager or equivalent P&L owner (business unit, brand, category, or geographic P&L of $300M+)
  • Proven track record of building and scaling brands, including revenue growth, market share gains, and brand equity improvement
  • Demonstrated experience translating strategy into commercial outcomes across pricing, promotion, product, and channel
  • 5+ years of cross-functional leadership spanning at minimum Marketing and Sales, ideally including Product or Innovation
  • Direct experience building and developing talent in a complex, matrixed environment
  • Strong consumer insight orientation demonstrated through product launches, market research applications, or consumer-driven strategy development
  • Experience in consumer products, health and wellness, beauty, personal care, or an adjacent category
  • Demonstrated experience leading businesses that include durable consumer products, devices, regulated products, or technology-enabled products
  • Authorized to work in the United States on a full-time basis

Skills

Cross-functional leadership
Data-driven decision making
Brand management
Strategic thinking
People leadership

Education

Bachelor’s degree
MBA

Job description

Helen of Troy in Marlborough, MA, seeks a General Manager for Wellness to own the global four‑brand portfolio (Honeywell, Vicks, PUR, Braun) and translate the strategy into U.S. activation, P&L delivery, revenue growth, and brand equity.

You will lead three VPs and partner with Engineering, Finance, HR and Operations in a matrixed environment, setting priorities, driving innovation, and building a high‑performing, inclusive culture.

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