Global VP, Marketing & Brand Growth

petermillarllc; Raleigh (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

Peter Millar & G/FORE are seeking a visionary VP of Marketing to shape global strategy for a luxury footwear and apparel brand. You will lead brand strategy, creative direction, PR, partnerships, events, and retail marketing, while building a high-performing team.

The role emphasizes data-driven insights, multi-channel campaigns, and ROI across channels, with collaboration across Design, Sales, Digital, E-Commerce, and Retail to align marketing with business objectives.

Qualifications

• 10+ years of progressive marketing leadership experience in premium consumer brands.
• Strong ability to translate brand strategy into multi-channel campaigns.

Responsibilities

• Develop and lead the brand's integrated marketing strategy to drive growth and brand awareness.
• Oversee brand positioning and ensure consistent messaging across channels (retail, wholesale, e-commerce, social media, events).
• Lead creative direction and brand storytelling for golfers and lifestyle consumers.
• Build and manage marketing budgets and measure ROI with analytics.
• Develop digital and organic social strategies to grow engagement and e-commerce sales.
• Lead PR and influencer marketing initiatives and relationships with athletes, media, and partners.
• Oversee event strategy including golf tournaments and experiential marketing.
• Collaborate cross-functionally with Design, Sales, Digital, E-Commerce, and Retail to align marketing with business objectives.
• Mentor and develop a high-performing marketing team.

Skills

Brand strategy

Digital marketing

Team leadership

Data analytics

Job description

Peter Millar & G/FORE are seeking a visionary VP of Marketing to shape global strategy for a luxury footwear and apparel brand. You will lead brand strategy, creative direction, PR, partnerships, events, and retail marketing, while building a high-performing team.

The role emphasizes data-driven insights, multi-channel campaigns, and ROI across channels, with collaboration across Design, Sales, Digital, E-Commerce, and Retail to align marketing with business objectives.