Global Marketing VP: Brand Growth & Engagement

G/FORE; Raleigh (NC); On-site; USD 180,000 - 230,000; Full time

Job summary

G/FORE is seeking a VP of Marketing to shape and execute our global marketing strategy. You will lead multi-channel campaigns, strengthen brand awareness, and drive consumer engagement across retail, wholesale, e-commerce, social media, and events.

This role requires a dynamic leader who blends creativity with data-driven insights and a deep understanding of golf and lifestyle audiences. You will oversee brand strategy, creative direction, budgets, and ROI, mentor a high-performing team, and

Qualifications

• 10+ years of progressive marketing leadership experience in premium brands or golf/sports lifestyle sectors.
• Strong strategic thinking with hands-on execution and executive presence.
• Excellent communication, collaboration, and relationship-building skills.

Responsibilities

• Develop and lead the brand's integrated marketing strategy to drive growth and brand awareness across channels.
• Oversee brand positioning and ensure consistent messaging including retail, wholesale, e-commerce, social media, and events.
• Lead creative direction and brand storytelling that resonates with golfers and lifestyle consumers.
• Build and manage marketing budgets, measuring ROI with analytics and performance metrics.
• Develop innovative digital and organic social strategies to grow engagement and e-commerce sales.
• Drive PR and influencer marketing, partnering with athletes, ambassadors, media, and partners.
• Oversee event strategy, including golf tournaments and experiential activations.
• Collaborate cross-functionally with Design, Sales, Digital, E-Commerce, and Retail to align marketing with business goals.
• Mentor and develop a high-performing marketing team.

Skills

Marketing leadership

Brand strategy

Multi-channel campaigns

Team development

Data-driven insights

Job description

G/FORE is seeking a VP of Marketing to shape and execute our global marketing strategy. You will lead multi-channel campaigns, strengthen brand awareness, and drive consumer engagement across retail, wholesale, e-commerce, social media, and events.

This role requires a dynamic leader who blends creativity with data-driven insights and a deep understanding of golf and lifestyle audiences. You will oversee brand strategy, creative direction, budgets, and ROI, mentor a high-performing team, and