Global Upstream Marketing Lead: Portfolio Strategy & Launch

Stryker; Mahwah (NJ); Ibrido; USD 123.000 - 205.000; Tempo pieno

Descrizione del lavoro

Stryker is seeking an associate manager, Global Upstream Marketing, to lead the development and evolution of the Trauma portfolio by translating customer, market, and competitive insights into strategies for future products. The role drives product lifecycle management and partners with R&D and cross-functional teams to define and deliver new products.

You will lead cross-functional NPD and commercialization activities, define market objectives and segmentation, and establish evidence-generation

Competenze

• Bachelor’s degree or higher required.
• Experience in marketing, product management, portfolio management, or related business function.

Mansioni

• Lead market, customer, competitive, and industry analysis to identify unmet needs and growth opportunities.
• Translate VOC and research into actionable product and portfolio strategies.
• Develop financial models, business cases, forecasts, and ROI assessments for new product development and investments.
• Lead cross-functional NPD and commercialization activities with R&D, Sales, Marketing, Finance, Manufacturing, Operations, and Clinical Affairs.
• Define business and marketing objectives, segmentation, targeting, and value propositions for new products.
• Establish evidence-generation priorities, publication strategies, and product messaging supported by clinical evidence.
• Drive lifecycle management and launch planning including sales tools, pricing, and performance metrics.

Conoscenze

Market analysis

Cross-functional teamwork

Financial modeling

Portfolio management

R&D collaboration

Formazione

Bachelor’s degree

Descrizione del lavoro

Stryker is seeking an associate manager, Global Upstream Marketing, to lead the development and evolution of the Trauma portfolio by translating customer, market, and competitive insights into strategies for future products. The role drives product lifecycle management and partners with R&D and cross-functional teams to define and deliver new products.

You will lead cross-functional NPD and commercialization activities, define market objectives and segmentation, and establish evidence-generation