Global Talent Brand Creative Lead – Europe

Lincoln Motor Company; Nashville (TN); Remote; USD 99,000 - 166,000; Full time

Job summary

Ford Motor Company seeks a Senior Global Talent Attraction Creative Specialist to lead employer brand storytelling for Europe. You will drive content, campaigns and visuals that attract top talent across regions, partnering with recruiters and leaders to align with regional hiring priorities.

You will transform data into compelling campaigns and scale templates, while ensuring brand governance across a global team. Fluent English required, and a banded US salary range applies.

Qualifications

• Portfolio demonstrating employer branding, graphic design, visual storytelling, content creation, digital marketing, and creative campaign experience.
• 5+ years professional experience in a global, matrixed environment managing multiple projects and stakeholders.
• 5+ years of experience developing employer brand storytelling, employee stories, recruitment marketing content, and campaigns.
• 5+ years owning and maintaining brand standards, visual identity systems, and design governance frameworks.
• 10+ years in graphic design, visual communications, digital, social media, web, email, video, and marketing channels.
• Demonstrated experience using data and analytics to measure campaign performance, optimize content strategies, and communicate data-driven decisions.
• Strong writing, editing, visual storytelling, and presentation skills.
• Fluency in English required.

Responsibilities

• Lead employer brand content strategy and recruitment marketing campaigns across Europe and international markets.
• Create high-impact visual storytelling including employee features, video, digital assets, and social content.
• Develop scalable templates, toolkits, and style guides while ensuring brand standards alignment.
• Partner with recruiters and stakeholders to build attraction strategies for critical talent segments and support careers site content.
• Track and analyze campaign performance to optimize creative assets and improve hiring outcomes.

Skills

Portfolio

Employer branding

Graphic design

Visual storytelling

Analytics

English fluency

Communication

Education

Associate degree or higher in design field

Tools

Google Analytics

Adobe Analytics

LinkedIn Analytics

CRM reporting

Job description

Ford Motor Company seeks a Senior Global Talent Attraction Creative Specialist to lead employer brand storytelling for Europe. You will drive content, campaigns and visuals that attract top talent across regions, partnering with recruiters and leaders to align with regional hiring priorities.

You will transform data into compelling campaigns and scale templates, while ensuring brand governance across a global team. Fluent English required, and a banded US salary range applies.