Senior Global Talent Brand Specialist

Lincoln Motor Company; Nashville (TN); Remote; USD 99,000 - 166,000; Full time

Job summary

Ford Motor Company seeks a Senior Global Talent Attraction Creative Specialist to lead employer brand storytelling for Europe. You will drive content, campaigns and visuals that attract top talent across regions, partnering with recruiters and leaders to align with regional hiring priorities.

You will transform data into compelling campaigns and scale templates, while ensuring brand governance across a global team. Fluent English required, and a banded US salary range applies.

Qualifications

• Portfolio demonstrating employer branding, graphic design, visual storytelling, content creation, digital marketing, and creative campaign experience.
• 5+ years professional experience in a global, matrixed environment managing multiple projects and stakeholders.
• 5+ years of experience developing employer brand storytelling, employee stories, recruitment marketing content, and campaigns.
• 5+ years owning and maintaining brand standards, visual identity systems, and design governance frameworks.
• 10+ years in graphic design, visual communications, digital, social media, web, email, video, and marketing channels.
• Demonstrated experience using data and analytics to measure campaign performance, optimize content strategies, and communicate data-driven decisions.
• Strong writing, editing, visual storytelling, and presentation skills.
• Fluency in English required.

Responsibilities

• Lead employer brand content strategy and recruitment marketing campaigns across Europe and international markets.
• Create high-impact visual storytelling including employee features, video, digital assets, and social content.
• Develop scalable templates, toolkits, and style guides while ensuring brand standards alignment.
• Partner with recruiters and stakeholders to build attraction strategies for critical talent segments and support careers site content.
• Track and analyze campaign performance to optimize creative assets and improve hiring outcomes.

Skills

Portfolio

Employer branding

Graphic design

Visual storytelling

Analytics

English fluency

Communication

Education

Associate degree or higher in design field

Tools

Google Analytics

Adobe Analytics

LinkedIn Analytics

CRM reporting

Job description

We made history and now we work to transform the future — for our customers, our communities and our families. You’ll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

As part of our Human Resources team, you’ll help us attract, hire and retain the top talent we need to achieve our bold vision. You’ll play a vital role in defining, developing and maintaining the winning culture that empowers diverse individuals to work together and create the impossible. We’re seeking change leaders, talent strategists, employee advocates and culture architects to enable our teams, partners, and businesses to do and be their best.

Profile Description

At Ford, we build what matters, starting with the people we hire. We’re looking for a Senior Global Talent Attraction Creative Specialist to serve as the creative design lead for Ford’s Global Employer Brand team while leading employer brand content, storytelling, and recruitment marketing initiatives that help talent discover, engage with, and choose Ford across Europe.

Job Description

At Ford, we build what matters, starting with the people we hire. We’re looking for a Senior Global Talent Attraction Creative Specialist to serve as the creative design lead for Ford’s Global Employer Brand team while leading employer brand content, storytelling, and recruitment marketing initiatives that help talent discover, engage with, and choose Ford across Europe.

We made history and now we work to transform the future — for our customers, our communities and our families. You’ll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

As part of our Global Talent Acquisition team, you’ll help us attract, hire and retain the top talent we need to achieve our bold vision. You’ll play a vital role in defining, developing and maintaining the winning culture that empowers individuals to work together and create the impossible. We’re seeking change leaders, talent strategists, employee advocates and culture architects to enable our teams, partners, and businesses to do and be their best.

In this position…

• You’ll shape how talent across Europe discovers, connects with, and chooses Ford — serving as the creative force behind our global employer brand storytelling.
• You’ll turn data and market insight into compelling campaigns, visual assets, and content that elevate Ford’s reputation as an employer of choice.
• You’ll set the creative standard for a global team, building the templates, toolkits, and governance that let great ideas scale across regions.

What you’ll do…

• Lead employer brand content strategy and recruitment marketing campaigns across Europe and international markets, aligning creative output to regional hiring priorities.
• Create high-impact visual storytelling — including employee features, video, digital assets, and social content — that brings Ford’s culture, innovation, and purpose to life.
• Serve as creative lead for the Global Employer Brand team, developing scalable templates, toolkits, and style guides while ensuring alignment with corporate brand standards.
• Partner with recruiters, talent acquisition leaders, and business stakeholders to build attraction strategies for critical talent segments and support careers site content.
• Track and analyze campaign, content, and channel performance, using data to optimize creative assets and improve candidate engagement and hiring outcomes.

You’ll have…

Education:

• Associate’s degree or higher in Graphic Design, Digital Design, Visual Communications, Marketing, Communications, Digital Media, or a related field or an equivalent combination of education and relevant professional experience.

You’ll have…

• Portfolio required, demonstrating employer branding, graphic design, visual storytelling, content creation, digital marketing, and creative campaign experience.
• 5+ years professional experience working in a global, matrixed environment while managing multiple projects and stakeholders simultaneously.
• 5+ years of experience developing employer brand storytelling, employee stories, recruitment marketing content, executing recruitment marketing campaigns.
• 5+ years of experience owning and maintaining brand standards, visual identity systems, creative guidelines, and design governance frameworks.
• 10+ years of professional experience in graphic design, visual communications, creative services, digital, social media, web, email, video, and marketing channels.
• Demonstrated experience using data and analytics (e.g., Google Analytics, Adobe Analytics, LinkedIn Analytics, social media analytics, CRM reporting, or recruitment marketing analytics tools) to measure campaign performance, optimize content strategies, make recommendations to stakeholders, and communicate how data informed decisions.
• Strong writing, editing, visual storytelling, and presentation skills.
• Fluency in English required.

Even better, you may have…

• Experience working within the automotive, mobility, or a related global consumer brand.
• Experience managing external creative or media agencies and vendor relationships.
• Experience presenting creative strategy and performance results to senior leadership or cross-functional stakeholders.
• Additional European language proficiency.

Final determination of salary grade will be based on candidate’s skills and experience.

Visa Sponsorship: Visa sponsorship is not available for this position. Candidates must be legally authorized to work permanently (without sponsorship) in the country in which the role is located to be considered.

Work Authorization : Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

This description outlines the general nature and scope of work typically performed in this job. It is not intended to be an exhaustive list of all duties, responsibilities, knowledge, skills, work requirements, etc. It may vary slightly based on business or geographic needs and is subject to being reviewed and updated periodically.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you.

This position is a banded salary grade goes upto salary grade 8 and ranges from $99,100-$166,200.

Final determination of salary grade will be based on candidate’s skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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