Global Talent Attraction Content Lead

Ford; Northern (KY); Hybrid; USD 86,000 - 166,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Tuition assistance

Paid time off

Job summary

Ford Motor Company is seeking a Global Talent Attraction Content Strategist to lead employer brand content, storytelling, and recruitment marketing that helps talent discover, engage with, and choose Ford across Europe and Canada. You will partner with regional teams and contribute to global initiatives within the Global Employer Brand team.

The role supports Talent Acquisition across markets, developing talent value propositions and connected content across career sites, campaigns, and events.

Qualifications

• 10+ years of experience in content strategy, employer brand, recruitment marketing, or communications across multiple channels.
• 5+ years developing employer brand and recruitment marketing content including employee stories and messaging for specific talent audiences.
• 5+ years in a global or matrixed organization coordinating projects and relationships across markets.
• Experience supporting talent attraction in Europe and Canada and adapting global messaging to regional needs.
• Experience activating a global EVP and developing talent value propositions for specific audiences.
• Strong writing, editing, interviewing, and presentation skills with demonstrable samples.
• Ability to analyze career site, campaign, social, and CRM data to guide improvements.

Responsibilities

• Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s EVP.
• Develop distinctive employee stories and messaging for priority audiences and career areas.
• Write and edit content for career site pages, social media, video, email, CRM communications, and campaigns.
• Create content for talent events, invitations, talking points, and post-event follow-ups.
• Develop content frameworks, templates, and toolkits to enable regional teams to use connected content while maintaining Ford branding.
• Collaborate with recruiters, regional leads, and business stakeholders to identify needs and support attraction strategies for key talent segments.
• Analyze performance data and recommend content improvements to enhance the candidate experience.

Skills

Content strategy

Employer branding

Recruitment marketing

Communication

Education

Bachelor's degree or higher in Marketing, Communications, Journalism, or related field

Job description

Ford Motor Company is seeking a Global Talent Attraction Content Strategist to lead employer brand content, storytelling, and recruitment marketing that helps talent discover, engage with, and choose Ford across Europe and Canada. You will partner with regional teams and contribute to global initiatives within the Global Employer Brand team.

The role supports Talent Acquisition across markets, developing talent value propositions and connected content across career sites, campaigns, and events.