Global Talent Attraction Content Strategist

Ford; Northern (KY); Hybrid; USD 86,000 - 166,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Tuition assistance

Paid time off

Job summary

Ford Motor Company is seeking a Global Talent Attraction Content Strategist to lead employer brand content, storytelling, and recruitment marketing that helps talent discover, engage with, and choose Ford across Europe and Canada. You will partner with regional teams and contribute to global initiatives within the Global Employer Brand team.

The role supports Talent Acquisition across markets, developing talent value propositions and connected content across career sites, campaigns, and events.

Qualifications

• 10+ years of experience in content strategy, employer brand, recruitment marketing, or communications across multiple channels.
• 5+ years developing employer brand and recruitment marketing content including employee stories and messaging for specific talent audiences.
• 5+ years in a global or matrixed organization coordinating projects and relationships across markets.
• Experience supporting talent attraction in Europe and Canada and adapting global messaging to regional needs.
• Experience activating a global EVP and developing talent value propositions for specific audiences.
• Strong writing, editing, interviewing, and presentation skills with demonstrable samples.
• Ability to analyze career site, campaign, social, and CRM data to guide improvements.

Responsibilities

• Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s EVP.
• Develop distinctive employee stories and messaging for priority audiences and career areas.
• Write and edit content for career site pages, social media, video, email, CRM communications, and campaigns.
• Create content for talent events, invitations, talking points, and post-event follow-ups.
• Develop content frameworks, templates, and toolkits to enable regional teams to use connected content while maintaining Ford branding.
• Collaborate with recruiters, regional leads, and business stakeholders to identify needs and support attraction strategies for key talent segments.
• Analyze performance data and recommend content improvements to enhance the candidate experience.

Skills

Content strategy

Employer branding

Recruitment marketing

Communication

Education

Bachelor's degree or higher in Marketing, Communications, Journalism, or related field

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

As part of our Human Resources team, you’ll help us attract, hire and retain the top talent we need to achieve our bold vision. You’ll play a vital role in defining, developing and maintaining the winning culture that empowers diverse individuals to work together and create the impossible. We’re seeking change leaders, talent strategists, employee advocates and culture architects to enable our teams, partners, and businesses to do and be their best.

In this position...

At Ford, we build what matters, starting with the people we hire. We're looking for a Global Talent Attraction Content Strategist to lead employer brand content, storytelling, and recruitment marketing initiatives that help talent discover, engage with, and choose Ford across Europe and Canada.

As part of Ford’s Global Employer Brand team, you’ll support Talent Acquisition teams across Europe and Canada. You’ll partner with regional colleagues to find differentiating employee stories, develop talent value propositions, and create connected content that helps candidates discover, consider, and choose Ford. You’ll also contribute to global initiatives, share ideas with other employer brand leads, and celebrate wins as a team.

This is a supplemental, hourly role at Ford, working up to 40 hours per week. You will have the opportunity to participate in Ford’s 401(k) match but will not be eligible for health benefits. Please see this link for detailed benefits information.

• You’ll lead employer brand content strategy for Europe and Canada while contributing to Ford’s global storytelling.
• You’ll build connected content experiences rather than one-off pieces for individual channels.
• You’ll connect core stories and messages across recruiter enablement materials, talking points, career site pages, social media, recruitment campaigns, talent events, email, and CRM communications.
• You’ll contribute to special projects and talent communities, including the Ford US Military community.

What you'll do…

• Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s global EVP.
• Find and develop distinctive employee stories, talent value propositions, and messaging for priority audiences and career areas.
• Write, edit, and guide content for career site pages, social media, video, email, CRM communications, and recruitment campaigns.
• Develop content for talent events before, during, and after each event, including invitations, recruiter talking points, event messaging, and candidate follow-up.
• Create messaging frameworks, templates, and toolkits that help regional teams use connected content while meeting Ford enterprise brand standards.
• Partner with recruiters, regional employer brand leads, and business stakeholders to identify content needs and support attraction strategies for critical talent segments.
• Analyze career site, campaign, social, and CRM performance; share what the data shows and recommend improvements to content and the candidate experience.

You’ll have…

Education:

• Bachelor's degree or higher in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant professional experience.

Experience:

• 10+ years of experience in content strategy, employer brand, recruitment marketing, or communications, including responsibility for content across multiple channels.
• 5+ years developing employer brand and recruitment marketing content, including employee stories and messaging for specific talent audiences.
• 5+ years working in a global or matrixed organization, managing projects and relationships across markets.
• Experience supporting talent attraction in Europe and Canada and adapting global messaging to regional hiring needs.
• Experience activating a global employer value proposition (EVP) and developing talent value propositions for specific audiences.
• Experience connecting content across career sites, recruiter materials, social media, career events, campaigns, email, and CRM communications.
• Strong writing, editing, interviewing, and presentation skills, supported by samples that show your personal contribution to the work.
• The ability to use career site, social media, campaign, and CRM data to evaluate content and recommend improvements.
• Experience working with regional teams, recruiters, designers, agencies, and other creative partners.
• Fluency in English.

Even better if you have…

• Experience working within the automotive, mobility, or a related global consumer brand.
• Experience developing content for military talent or other specialized talent communities.
• Experience managing external creative or media agencies and vendor relationships.Experience presenting content strategy and performance findings to senior leaders.
• Proficiency in an additional language, particularly French, German, or Spanish.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 7 and ranges from $86,600-$144,900 or This position is a salary grade 8 and ranges from $99,100-$166,200.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: Click here to find out more about available programs and benefits: https://fordcareers.co/supplemental

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.