Global Store Marketing Lead — Immersive Brand Experiences

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Company bonus

Mars University

Learning & development support

Job summary

Mars, Incorporated and its Affiliates is seeking a Senior Marketing Manager, Global M&M’S Stores, to lead store-first activations and translate global campaigns into immersive, retail experiences. You will develop a 1-3 year activation roadmap with regional teams and drive traffic, engagement, and in-store conversions across diverse markets.

The role requires strong analytics, budget management, and the ability to collaborates with Global Brand, Retail Merchandising, and R&D to deliver

Qualifications

• 6-10+ years of experience in marketing with a focus on retail, experiential, or consumer brand marketing.
• Proven ability to build strong relationships in a highly matrixed organization with diverse stakeholders.
• Excellent leadership-level communication and presentation skills (oral and written).
• Proven track record of driving traffic and sales through marketing investments.
• Experience translating large-scale brand campaigns into localized, channel-specific executions.
• Strong analytical and commercial mindset with budget experience.

Responsibilities

• Lead Activation Planning: develop a forward-looking 1-3 year retail marketing activation plan with Global/Regional teams.
• Retail Innovation & Strategy: guide store-focused experiences anchored in data and insights.
• Flagship Experience Translation: translate brand campaigns into integrated store-first plans with VM/Experience teams.
• Omnichannel Marketing Integration: coordinate online-to-offline consumer journeys with MMS.com and regional teams.
• Traffic-Driving Media Strategy: design data-driven paid media plans with clear KPIs and attribution.
• Performance Management & Insights: analyze campaign traffic and optimize marketing effectiveness.
• Budget Management: own annual advertising budget and optimize allocation with Finance.
• Innovation and Test-and-Learn: pilot new tactics including limited-time experiences and partnerships.
• Experiential & Content Platform Development: create shareable moments to fuel earned media.
• Stakeholder Alignment: communicate strategies and results to senior leadership and cross-functional partners.

Skills

Retail marketing

Stakeholder management

Leadership communication

Budget management

Campaign translation

Job description

Mars, Incorporated and its Affiliates is seeking a Senior Marketing Manager, Global M&M’S Stores, to lead store-first activations and translate global campaigns into immersive, retail experiences. You will develop a 1-3 year activation roadmap with regional teams and drive traffic, engagement, and in-store conversions across diverse markets.

The role requires strong analytics, budget management, and the ability to collaborates with Global Brand, Retail Merchandising, and R&D to deliver