Global Head of Immersive Experiences

Mars Incorporated; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Company bonus

Mars University learning

Job summary

Mars Incorporated seeks a Global Lead for M&M'S Immersive Experiences to define and lead the global strategy across physical and digital touchpoints, uniting stores, M&M'S.com, activations, sponsorships, and content into a seamless consumer journey.

You will shape the long-term vision, partner with Brand & Content, Digital, Retail, Regional Marketing, and Commercial teams to ensure immersive experiences are planned, designed, executed, and optimized as a unified consumer journey.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Design, Retail, Digital Commerce, or related field required.
• 10+ years of experience in brand marketing, consumer experience, experiential marketing, retail experience, digital experience, or related disciplines.
• Experience leading large-scale consumer experience programs.
• Demonstrated success managing cross-functional and agency partnerships.
• Experience leading both digital and physical experience ecosystems preferred.
• Retail and direct-to-consumer experience preferred.
• Experience working within global or multi-market organizations.

Responsibilities

• Define the global vision and strategic roadmap for immersive experiences across physical and digital channels.
• Establish the role immersive experiences will play in strengthening brand equity, driving consumer engagement, and driving growth.
• Identify opportunities to create connected experiences across retail, digital, content, and brand activations.
• Champion a consumer-centric approach grounded in consumer insights, cultural relevance, and emerging experience trends.

Skills

Strategic leadership

Cross-functional collaboration

Brand marketing

Consumer experience

Digital & physical experiences

Retail / DTC experience

Education

Bachelor's degree

MBA preferred

Tools

Digital engagement platforms

Job description

Mars Incorporated seeks a Global Lead for M&M'S Immersive Experiences to define and lead the global strategy across physical and digital touchpoints, uniting stores, M&M'S.com, activations, sponsorships, and content into a seamless consumer journey.

You will shape the long-term vision, partner with Brand & Content, Digital, Retail, Regional Marketing, and Commercial teams to ensure immersive experiences are planned, designed, executed, and optimized as a unified consumer journey.