Global Head of Immersive Brand Experiences

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Company bonus

Mars University learning & development

Competitive benefits package

Job summary

Mars, Incorporated and its Affiliates seeks a Global Lead for M&M’S Immersive Experiences to shape the worldwide strategy for branded experiences across physical and digital touchpoints. You will drive long-term vision, priorities, and execution, unifying stores, web, activations, sponsorships, and digital content into a cohesive consumer journey.

You will partner with Brand, Digital, Retail, and Regional teams to ensure experiences are planned, designed, executed, and optimized globally, with

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Design, Retail, or related field.
• 10+ years of experience in brand marketing, consumer experience, or related disciplines.
• Experience leading large-scale consumer experience programs.
• Proven cross-functional and agency partnership management.
• Experience with both digital and physical experience ecosystems.
• Retail and direct-to-consumer experience preferred.
• Experience with flagship retail concepts and digital engagement platforms.
• Experience in global or multi-market organizations.

Responsibilities

• Define the global immersive experiences strategy and roadmap.
• Lead a connected ecosystem across retail, digital, content, and activations.
• Provide strategic leadership for physical experiences globally.
• Oversee digital experience platforms and integration with physical touchpoints.
• Serve as central connector across Brand, Retail, Digital and regional teams.
• Establish KPIs and measurement frameworks for engagement and business impact.
• Drive alignment and prioritization with senior stakeholders.

Skills

Bachelor's degree

10+ years experience

Large-scale programs

Cross-functional leadership

Digital & physical experiences

Retail & DTC

Flagship retail concepts

Global / multi-market

Education

Bachelor's degree in Marketing/Business/Communications/Design/Retail/Digital Commerce

MBA or advanced degree preferred

Job description

Mars, Incorporated and its Affiliates seeks a Global Lead for M&M’S Immersive Experiences to shape the worldwide strategy for branded experiences across physical and digital touchpoints. You will drive long-term vision, priorities, and execution, unifying stores, web, activations, sponsorships, and digital content into a cohesive consumer journey.

You will partner with Brand, Digital, Retail, and Regional teams to ensure experiences are planned, designed, executed, and optimized globally, with