Global Store Marketing Lead - Immersive Retail Experience

Mars; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Company bonus

Mars University training

Comprehensive benefits

Job summary

Mars is seeking a Senior Marketing Manager for Global M&M’S Stores to translate global brand strategy into store-first activations that engage shoppers and drive traffic. This leadership role will develop a 1–3 year plan with Global and Regional teams, and collaborate with Visual Merchandising, Retail Operations, and licensing partners to deliver immersive experiences.

The role emphasizes data-informed media plans, performance insights, and a strong budget discipline, with a pay range reflecting

Qualifications

• 6–10+ years of marketing experience with a focus on experiential retail, flagship environments, or branded destination retail.
• Proven track record of in-store activation and programming that drives foot traffic and basket size.
• Experience translating high-profile IP or brand partnerships into retail activations and merchandising storytelling.
• Experience designing data-driven traffic campaigns with measurable ROI and conversion impact.
• Strong ability to manage budgets, agencies, and ROI tracking for multi-location or flagship retail footprints.

Responsibilities

• Lead Activation Planning: develop and own a 1–3 year retail activation plan and roadmap with Global/Regional teams.
• Retail Innovation & Strategy: guide store innovation pipeline and translate brand strategy into store-first experiences.
• Flagship Experience Translation: convert campaigns into integrated in-store marketing plans with VM and Experience teams.
• Omnichannel Marketing: coordinate MMS.com, regional teams, and social channels for online-to-offline journeys.
• Traffic-Driving Media: design data-driven paid media to increase foot traffic with clear KPIs.
• Performance & Insights: monitor campaigns and translate data into actionable optimization.
• Budget Management: own annual marketing budget and optimize allocation for impact.
• Test-and-Learn: pilot brand-cohesive, traffic-driving tactics and limited-time experiences.
• Content Platform Development: make stores shareable and fuel earned media.
• Stakeholder Alignment: communicate results to senior leadership across global markets.

Skills

Experiential retail

In-store activation

Flagship environments

IP & partnerships

Budget ownership

Job description

Mars is seeking a Senior Marketing Manager for Global M&M’S Stores to translate global brand strategy into store-first activations that engage shoppers and drive traffic. This leadership role will develop a 1–3 year plan with Global and Regional teams, and collaborate with Visual Merchandising, Retail Operations, and licensing partners to deliver immersive experiences.

The role emphasizes data-informed media plans, performance insights, and a strong budget discipline, with a pay range reflecting