Global Sr. Marketing Manager

iHerb, LLC; United States; Hybrid; USD 115,000 - 150,000; Full time

Job summary

iHerb, LLC is seeking a strategic Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role drives integrated campaigns across digital channels to engage, convert, and build long-term loyalty.

You will partner with merchandising, global channel teams, and regional marketing to translate priorities into compelling plans, ensuring seamless execution and regulatory compliance.

Qualifications

• 10+ years in marketing, preferably health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management.
• Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment.
• Proven ability to partner cross-functionally with merchandising, product, and regional teams.
• Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels.
• Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Data-driven mindset with experience using performance metrics to inform decisions.
• Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus.

Responsibilities

• Own and manage the annual marketing calendar, aligning with health & wellness moments, product launches, seasonal campaigns, and promotional events.
• Partner with merchandising to identify category priorities and translate them into marketing plans.
• Collaborate with global channel teams and regional marketing teams to ensure cohesive campaign execution.
• Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging.
• Act as the central point of coordination across cross-functional teams, managing timelines and deliverables.
• Partner with BI to monitor and analyze campaign performance and optimize future initiatives.
• Ensure marketing initiatives align with brand standards and regulatory considerations in health marketing.
• Identify opportunities to improve processes and scale marketing operations.

Skills

Campaign planning

Multi-channel marketing

Cross-functional collaboration

Data-driven decisions

Stakeholder management

Project management

Regulatory awareness

Communication

E-commerce marketing

Budget management

Education

Bachelor's in Marketing/Business

MBA

Tools

Google Workspace

Asana

Google Docs

Google Sheets

Job description

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.

We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.

Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team.

Job Summary:

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty.

You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.

Key Responsibilities:

• Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events
• Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans
• Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution
• Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience
• Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution
• Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives
• Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space
• Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively

Success Metrics:

• A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time
• Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams
• Strong cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines
• Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution
• Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market
• Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space

Required Qualifications:

• 10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management
• Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment
• Proven ability to partner cross-functionally with merchandising, product, and regional teams
• Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels
• Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Data-driven mindset with experience using performance metrics to inform decisions
• Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus

Technical & Platform Proficiency:

• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Education Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• MBA or advanced degree is a plus, but not required

What Success Looks Like:

• Increased engagement and conversion on health content pages
• High-performing product bundles and regimen-based experiences
• Improved customer understanding and trust in health and wellness offerings

Compensation

The expected salary range for this role is $115,000 - $150,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Staffing Agency Submission Notice

iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [e-mail]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

iHerb, LLC is a global leader in health and wellness products, committed to accessibility, value, and a positive shopping experience since 1996.