Global Social Strategy Lead

Sokin; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Sokin is seeking a Senior Manager, Global Social, based in New York, to shape how the brand participates across social channels. You will own strategy and day-to-day execution, develop influencer partnerships and build a community that engages and grows with the brand.

You will work with Social & Content leadership to strengthen North American presence while maintaining a single, coherent Sokin voice globally. Collaboration across Brand, Product Marketing and Commercial teams is essential.

Qualifications

• 8-10 years of experience in social media, including senior role in B2B tech or fintech.
• Proven experience setting social strategy and managing global channels.
• Strong portfolio of platform-native content across written, visual and short-form video.
• Exceptional social copywriting skills for varied audiences and executives.
• Experience developing creator programmes with brand safety and measurement.
• Strong community management experience with listening and engagement standards.
• Hands-on experience with social publishing, listening, and analytics tools.
• Strong analytical skills to define KPIs and turn insights into action.
• Excellent project and stakeholder management, with production partnerships.
• Comfort working in fast-moving, global, regulated orgs across time zones.

Responsibilities

• Set and evolve Sokin’s global organic social strategy across LinkedIn, X, Instagram, YouTube and emergent channels.
• Define each channel’s role, audiences, rhythm, and success measures.
• Maintain a recognisable Sokin voice while adapting content to platform behaviour and regions.
• Own the global social calendar and prioritisation process, balancing campaigns with opportunities.
• Ensure governance, approvals and publishing standards while protecting brand and regulatory requirements.
• Turn company, product and customer stories into clear social content; write posts and scripts.
• Collaborate with content to translate ideas into social-first executions.
• Build briefs, workflows and production systems to speed content while preserving quality.
• Brief designers, producers, agencies, and freelancers with clear direction.
• Identify credible voices across fintech and global business and build creator partnerships.
• Own outreach, contracting, brand safety, delivery and performance assessment.
• Establish measurement framework for audience quality, engagement, traffic, leads, partnerships.

Skills

Social strategy

Global channel management

Social copywriting

Creator program development

Community management

Social analytics

Project management

Stakeholder communication

Regulated environment navigation

Tools

Social publishing tools

Social listening tools

Analytics tools

Job description

Sokin is seeking a Senior Manager, Global Social, based in New York, to shape how the brand participates across social channels. You will own strategy and day-to-day execution, develop influencer partnerships and build a community that engages and grows with the brand.

You will work with Social & Content leadership to strengthen North American presence while maintaining a single, coherent Sokin voice globally. Collaboration across Brand, Product Marketing and Commercial teams is essential.