Global Social, Influencer & Community Strategy Lead

Sonos LLC; New York (NY); Hybrid; USD 141,000 - 176,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with company matching

Open Time Off policy

Sick time

12 paid holidays per year

Employee discount program

Sonos Radio HD

Job summary

Sonos is seeking a Global Social, Influencer and Community Lead in New York, a hybrid role blending remote and in-office collaboration. You will shape a cohesive strategy across influencer, community, and owned social channels, partnering with Brand Strategy, Brand Marketing and Brand Creative to drive authentic connections and growth.

You'll build the global influencer program, define regional adaptations, lead a high-performing team, and establish measurement infrastructure to tie social

Qualifications

• 10+ years of experience across social media, influencer/creator marketing, or community management.
• Proven experience building influencer programs across multiple tiers and categories with measurable ROI.
• Experience owning deal flow and negotiation for creator and influencer partnerships.
• Strong background in owned social strategy for consumer brands.
• Deep understanding of attribution, social, and product analytics, with a track record of building scalable measurement frameworks.
• Demonstrated ability to manage and develop direct reports.
• Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks.
• Experience designing frameworks for global social programs with regional adaptation.
• Familiarity with social media management platforms and influencer management tools.

Responsibilities

• Shape and Implement Influencer, Community and Owned Social Strategies across global and regional teams.
• Build the Global Influencer Program with tiers and regional adaptability.
• Own the Community Strategy and enable regional activation.
• Execute on Owned Social Vision in collaboration with Brand Strategy, Marketing and Creative.
• Cross-functional collaboration with Brand Creative, Brand Marketing, PR, and CX.
• Build Attribution and Measurement Infrastructure connecting activity to business outcomes.
• Manage and Develop a Team delivering owned social and community management.
• Oversee Budget, Agency and Platform Management.
• Stay culturally current to identify timely opportunities in music and creator culture.

Skills

Social media strategy

Influencer marketing

Community management

Written communication

Global program design

AI tools in social

Education

Bachelor’s degree or equivalent experience

Tools

Social media management platforms

Influencer management tools

Job description

Sonos is seeking a Global Social, Influencer and Community Lead in New York, a hybrid role blending remote and in-office collaboration. You will shape a cohesive strategy across influencer, community, and owned social channels, partnering with Brand Strategy, Brand Marketing and Brand Creative to drive authentic connections and growth.

You'll build the global influencer program, define regional adaptations, lead a high-performing team, and establish measurement infrastructure to tie social