Global SMB Programs Leader

OpenAI

San Francisco (CA)

Hybrid

USD 180,000 - 260,000

Full time

4 days ago

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Job summary

OpenAI is seeking a Scaled Programs Lead for the SMB Ads Marketing team in a hybrid role based in San Francisco or New York. You will build and scale global programs engaging SMB-focused agencies and partners, driving awareness, education, recruitment, and participation across markets.

You will shape audience segmentation, incentives, and co-marketing initiatives, while coordinating across Marketing, Partnerships, Sales, Product, and Operations to deliver measurable growth and operational

Qualifications

Experience building and scaling programs for SMB-focused agencies or partners in digital advertising.
Ability to segment audiences, analyze growth, and design incentives and tiers.
Proven track record launching education, enablement, or co-marketing programs.

Responsibilities

Set the global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment choices.
Build awareness and recruit participants through campaigns and outreach that demonstrate the value of OpenAI's advertising solutions.
Segment agencies and partners by capabilities, needs, and growth potential; design program tiers, incentives, and benefits.
Develop education, training, webinars, certification, badging, and content for SMB advertisers.
Launch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits reaching SMB audiences.
Pilot programs and measure participation, activation, advertiser growth, and economics; scale effective approaches.
Lead cross-functional delivery and build the team for global scale.